Strategic Planning Director

Company Description**_
Publicis Groupe: win in the platform world_**
**Zenith **is part of Publicis Groupe, the **world’s third largest communications** group.
**What can we do as Publicis Groupe?**
Known for its world-renowned **creativity**, best in class **technology**, **digital **and **consulting expertise**, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world.
**And what makes us unique?**
A **Connecting Compay**, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - **Power of One**
**About Zenith**
**Media and communication thrill you in all their facets? Are you the precise one in the team? **The goals - oriented man / woman?

With particular attention to the role played by data and the scouting of new technologies, Zenith - the ROI agency - is the right place for you

Click here to find more about us.

**Job Description**:
Your **to-do list**:

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Management of communication strategies and insights on all media,** liaising with the client marketing, media and research departments
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Development of client presentations from a strategic and data/innovation perspective**
- Leading **Consumer Analysis **(socio-demo / attitudinal / behavioral profile, media use, digital approach, consumer portrait development...) **with the production of insights through the use of databases (**proprietary or market), desk research;
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Category Analysis with identification of the main trends, **framing of the competitive context, monitoring of key players, identification of the challenges for the brands being analyzed; including marketing mix modeling or attribution analysis
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Activation of qualitative / quantitative research** (online Survey / Focus groups);
- Use of the main market data sources (consumer based, media investment, media fruition, digital behavioral data,..);
- Drafting of summary documents of the analysis results and reporting of the communication strategy;
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Participation in internal meetings / with clients to receive ongoing briefs, development of strategic projects with the involvement of different departments of the agency**, presentation of results and responses to briefs.

Interested? Keep reading...

**Zenith** is looking for a **Strategic Planning Director **for its Milan offices.
You'll be involved in the **Strategy Unit** and you'll support the Team dedicated to an important client in the FMCG sector.

**Qualifications**:
If in your **past experience**:

- you developed excellent knowledge of **Excel**, Power Point and Word;
- you developed** at least 5 years of experience** in the same or similar role;
- you got the ability to use **tools to query and analyze market** and / or proprietary databases;
- you developed good knowledge of the main business, brand and communication KPIs and their interpretation;
- you developed familiarity with the **interpretation of quantitative and qualitative research outputs**;
- you got the ability to synthesize and extrapolate key learnings to be applied to strategy documents;
- you got the **ability to set up questionnaires for quantitative surveys** and guides for conducting internal focus groups.
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you developed good knowledge of media advertising offer in the market **and relative KPI / media monitoring
- you developed experiences in working with analysts on marketing mix model applied to media campaigns

If **you **are:

- fluent in English
- able to work on **multiple projects** at the same time
- great at working in **teams**:

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detail **oriented
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eager to lead **your **clients** towards new territory

This opportunity does not provide relocation support.

Additional Information
We take care of our talents and their wellbeing:

- **
Future of Work**: flexible hours and **smartworking**:

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Corporate benefit**: a platform dedicated to our people full of offers, discounts and more
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Learning&Development**: a tailored learning path, individual and needs based approach, always on
- **
Corporate Wellness**: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is **_Viva la difference_**?
With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, **whoever you are**

Find more about Publicis Groupe Italy and our values on our official IG page here.