Brand & Communication Specialist

Founded in Italy in 2007, Eataly is the world's largest artisanal Italian food and beverage marketplace. At Eataly, you can _Eat _a meal at restaurants or quick-service counters, _Shop _for the ingredients, and _Learn _through classes and tastings.

**Eat Better, Live Better**

Eataly is present across 15 countries in the world through owned stores and franchising agreements.

**JOB OVERVIEW & RESPONSIBILITIES**

Reporting into the Head of Brand & Communications, the Brand & Communication Specialist is responsible for shaping and communicating our vision and mission through the delivery of marketing campaigns to drive awareness and traffic, primarily for Italian market.

Your assignments:

- Actively contribute to the construction of a yearly marketing roadmap of brand campaigns in line with the commercial calendar for Italy;
- Analyze brand positioning and consumer insights to deliver innovative and consistent marketing campaigns, from insight, to brief and blueprint, to execution and assets production
- Be responsible for the delivery of all the relevant campaign toolkits, including copywriting, campaign and copy deck set up, asset collection coordination, in close collaboration with corporate marketing teams
- Be responsible for project management and coordination of all stages of the process of building campaigns making sure the smooth meeting of every deadline with the expected results
- Be responsible for content production and copywriting, with strong ability in crafting communication accordingly with the purpose of the campaign and the media engaged
- Translate brand elements into plans and go-to-market strategies, by engaging internal stakeholders from other departments (retail, buyers, F&B)
- Work closely and engages the Marketing team in the process: creative team, social and digital media team, PR, e-commerce and product team, CRM etc.
- Assesses KPIs, measures output and makes performance report of the campaigns
- Monitors market trends, research consumer markets and competitors’ activities relevant for the F&B industry bringing fresh insights back to the team
- Protect Eataly’s brand and ensures marketing activities and promotions are properly communicated

**QUALIFICATIONS**
- Master’s Degree in Business or Marketing/Communications
- At least 4 years of experience in marketing within large and international organizations
- Previous experience in Food&Beverage, food industry and/or retail field;
- Experience in regional project management and implementation, including with remote teams

**KNOWLEDGE & SKILLS**
- Demonstrated ability to craft compelling communications campaigns and messaging rooted in consumer insight, with proven copywriting skills both in Italian and English
- Exceptional communication and influencing skills: we are looking for someone who is at ease collaborating with peers and people at different levels of seniority and diverse types of expertise, and who has a demonstrated ability to influence decision-making across various levels of an organization
- Project management skills: strong ability in planning activities, keeping timing and monitoring projects’ development
- Strong Passion for food
- Demonstrated ability to work in a multicultural environment
- Demonstrated organizational, analytical and business management skills in complex organizations
- Demonstrated ability to manage multiple workstreams under time pressure
- Proactive team-player with high level of reliability and integrity
- Italian mother language, fluent in English