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Marketing Manager, Fendt, Southern Europe
2 settimane fa
AGCO is a global leader in the design, manufacture and distribution of agricultural engineering with a portfolio of exciting international brands which deliver solutions to farmers in 140 countries through a full line offer from tractors and combine harvesters to protein production systems and smart farming software solutions - to an environment where the future is happening now. Join us as we bring agriculture into the future.
We are looking for an excellent:
**MARKETING MANAGER, FENDT, Southern Europe**
(internally known as Retail Market Manager)
The Retail Market Manager is responsible for the conception and / or implementation of all sales & Marketing promoting activities in the region:
- Ensures a market adapted and continuous product argumentation on all channels for the Field Retail Managers, Product Specialists and the dealer salesmen
- Supports MC (Marketing Communication) with the development of the B2B2C brand communication), as well as the cross medial implementation in the market with the aim of creating one consistent and region wide Fendt presence
- Fully involved in the creation of (digital) campaigns and their regional implementation, reviewing implementation success
- Ensures market specific adaptions to the Marketing´s training concepts and their regional implementation
- Define and implement through Sales Engineer, the local Sales and Marketing Training for the cluster
- Plan, define and support Local DEMO activities for the Full Line
- Plans and supports events, e.g. product launches, local fairs and field days
- Analysis and interpretation of customer satisfaction surveys (NPS), creates activities to increase the results
- Plans and reviews regional A&SP budgets in coordination with MC
The incumbent is the center of action for digital activities in the region:
- Digital Transformation Programs interface, responsible for the implementation of digital sales processes (lead to order) and the supporting system landscape
- Responsible for the lead capturing process during trade fairs, events and dealer days in the region (“We know every single event guest”)
- Initiates adequate communication and sales campaigns by interpreting the right KPIs with one goal: filling the sales funnel
- Accountable for a consistent dealer and customer master database
This leader has internal interface responsibility
- Professional and disciplinary responsibility for all subordinate A&SP Managers and Sales Engineers
- This includes target-oriented and independent task planning, the development, motivation and assessment of team members
- Creation and coordination of framework conditions for the effective and efficient achievement of objectives
- First escalation stage in case of discrepancies between the team
- Professional responsibility for Field Retail Managers and Product Specialists
- This consists of the regional wide coordination for all retail topics, as well as the alignment with the local business managers
Previous Marketing experience will be beneficial, ideally gained within agricultural, grounds care or similar equipment business
Sales or Business Development experience is a strong plus
Ideally educated to Agricultural Business Management, Economics or Marketing
Good knowledge of agricultural machinery business
Excellent Organizational skills
Strong Team Player
Good oral and written Communication skills
Numeracy and Analytical ability
Business and Commercial Acumen
Availability to travel: 50%
Fluent English; Spanish is a plus
Preferred location: North of Italy, close to international airport
