Content Marketing Team Leader

**MioDottore **belongs to the **Docplanner Group**. We want patients to find the perfect doctor and book an appointment in the most easy way. The patient journey should be enjoyable, and that's why we are always next to them: to help them find the best possible care. Anytime, anywhere. We also help doctors to better manage their practice and build their online reputation. With our integrated end-to-end solution, doctors are able not only to improve their online presence, but also to devote their time to what really matters: their patients. We served 61,9 million patients last month and made over 4,8 million appointments with doctors. That makes us a market leader in 11 countries. We believe in humility, radical honesty and results, not excuses. We believe that if your passions and talents match the job, magic happens. Almost 1500 of our team members make magic happen every day. **"People are not the most important asset. The right people are."** As Jim Collins put it. We believe in that. **The Role** We are looking for a **C**ontent Marketing Team Leader **to join our fast growing Italian Marketing team at MioDottore As a manager of content marketing team you will be responsible for being a content strategy expert at the business level, as well as within market and user segments. As a thought-leader, you will be responsible for understanding major industry trends, both within the healthcare ecosystem and content marketing, MioDottore’s business priorities and overall marketing objectives to craft overarching content strategies. You will lead a team of content marketing specialists and will be responsible for their professional development and growth. **Responsibilities** - Lead and grow the content team, comprising of 3-4 content producers/strategists. - Understand competitive business priorities, target user profiles and marketing objectives to create overarching content strategies that will guide the greater marketing team. - Effectively communicate plans across market teams and business units. - Collaborate and partner with marketing leads to develop and execute content strategies for specific segments and campaigns, and optimize content strategies across marketing channels. - Work closely with the design team to develop highly visual storytelling and cohesive UX across all content. - Collaborate with other design team members and business partners to test and optimize user experience and content. - Leverage data and analytics to inform strategies and content curation. - Consistently communicate results with the greater team. - Recommend optimizations or innovations to current content mix. - Identify and experiment with emerging technologies and new content tactics (including content partnerships, earned media, influencer marketing, podcasts) to continue expanding our content toolkit. **Requirements**: **Winning Factors**: - Focus on “getting things done” in a fast-moving and very challenging environment - Ability to constantly collaborate with other departments at local and Global level to achieve your goal. - A strong ability to juggle with numbers, forecasts, reporting and eventual legal aspects of the role - Agile thinking **Essential Skills and Experience**: - 7 years+ experience, matured within a sales B2B contest - 3+ years of people management experience - Proven Ability to - work collaboratively in a team environment at all level in the organization - communicate complex ideas effectively - both verbally and in written - understand business demands and constraints - use BI tools and reporting tools - express new trends and ideas to management - predict trend and try to know more from data - enable and coach new hired/current marketing - Knowledge of CRM systems and principles (SalesForce and Hubspot as a plus) - Fluency in English and Italian languages, written and speaking. - Commercial experience, responsible for sales targets and leading commercial teams - Deep knowledge of Content Marketing **Benefits** - A target-based bonus, calculated on the salary and the % of goals achievement - An attractive stock option plan - An international environment and, as a consequence, the chance to work with other smart Marketing specialists from our offices in Warsaw, Barcelona, Istanbul, Curitiba (Brazil) and Mexico City - Growth opportunities within the Company