Senior Manager Marketing Strategic Key Accounts
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The role is responsible for owning the marketing relationship, planning and budget management for S2000 and Intersport in close collaboration with the respective key account Sales Manager. It involves aligning and coordinating international and national organisations and developing joint annual trade marketing plans aligned with commercial and brand targets. The position collaborates closely with Sales, Category Marketing, Brand, and Retail Operations, executing co-op marketing initiatives across in-store, retail media, digital, CRM, social media and event channels. It also manages trade marketing activation budgets and tracks sell-out and ROI performance.
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Key Responsibilities
- Own the marketing relationship, planning and budget management of S2000 and Intersport in close collaboration with the respective key account Sales Manager.
- Align and coordinate International Organisations and National Organisations.
- Develop joint annual trade marketing plans aligned with commercial and brand targets.
- Execute co-op marketing initiatives across in-store, retail media, digital, CRM, social media and event channels.
- Ensure account campaigns and programmes are based on global priorities, campaigns, guidelines and tools as well as local community relevance and account priorities.
- Manage trade marketing activation budgets and track sell-out and ROI performance.
- Collaborate closely with Sales, Category Marketing, Brand, and Retail Operations.
- 4-7 years' experience in Key Account Management or Trade Marketing.
- Strong understanding of wholesale retail environments.
- Commercial mindset with strong execution discipline.
- Excellent cross-functional and account collaboration skills.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. xbvzest PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.
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Perugia, Umbria, Italia Global Sports Jobs Limited Tempo pienoAbout the RoleThe role is responsible for owning the marketing relationship, planning and budget management for S2000 and Intersport in close collaboration with the respective key account Sales Manager. It involves aligning and coordinating international and national organisations and developing joint annual trade marketing plans aligned with commercial and...
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perugia, umbria, Italia Global Sports Jobs Limited Tempo pienoPUMA is seeking a marketing-focused professional to own the relationship and budget for S2000 and Intersport. You will align international and national initiatives and develop joint annual trade marketing plans that meet commercial and brand targets. You will collaborate with Sales, Category Marketing, Brand, and Retail Operations to execute co-op...
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