Trade Category Manager

18 ore fa

Milano, Lombardia, Italia Actual Talent A tempo pieno

Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.



About the client:

Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands. 

We are seeking a strategic Trade Category Manager to lead the profitable growth of the category. Reporting directly to the Trade Marketing Director, you will manage the category at 360°, acting as the internal reference point with an end-to-end vision that integrates marketing, sales, and finance.

Strategy & Planning

  • Define the category strategy per channel and client, setting clear objectives and KPIs.

  • Transform market, shopper, and client insights into channel, assortment, price, and promotion strategies.

  • Support the launch of new products (NPD), defining trade strategy, channel priorities, and success KPIs.

  • Work closely with Marketing to ensure consistency between brand strategy and channel strategy.

Operational Execution & Analysis

  • Develop and implement integrated trade plans covering assortment, price, promotions, and visibility.

  • Analyze market, shopper, and performance data (sell-in / sell-out) to identify opportunities for profitable growth.

  • Define promotional guidelines and constantly monitor their effectiveness.

  • Contribute to the development of the "Perfect Store" and execution standards at the point of sale.

  • Monitor category performance proactively, proposing corrective actions and improvement plans.

Cross-functional collaboration

  • Act as the bridge between departments, ensuring consistency between strategy and execution.

  • Work transversally with Sales, Marketing, and Finance.

  • Communicate effectively and credibly with senior stakeholders.

What can you expect from us?

This is a great opportunity to join a leading FMCG company in a dynamic environment. You will be based in our Milan office . We value passion, commitment, and accountability

Requirements

  • Experience: At least 7 years of experience in structured FMCG companies. Preferably a previous experience in Sales

  • Core Background: A consolidated background in Trade Marketing is essential.

  • Education: University Graduate.

  • Technical Skills: Strong exposure to data analysis, pricing, and promotions topics. Experience in managing complex categories.

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