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Rare Marketing Solution Lead

6 ore fa

Milano, Lombardia, Italia UCB A tempo pieno

Make your mark for patients

To strengthen our Rare Diseases department, we are looking for a talented profile to fill the position of: Rare Marketing Solution Lead – Milan, Italy.

About the role

The Rare Marketing Solution Lead, will have a strategic–operational role responsible for contributing to the development of the Integrated Strategic Planning (ISP) for Rare Diseases and ensuring the implementation of the associated marketing and omnichannel initiatives.
The selected candidate will work in a cross‑functional environment, integrating ecosystem insights, EU priorities and local needs to generate tangible value for patients, caregivers, HCPs and healthcare system stakeholders.

You will work with

You will work in a cross‑functional environment, integrating ecosystem insights, EU priorities and local needs to generate tangible value for patients, caregivers, HCPs and healthcare system stakeholders.

What you will do

 Contribution to Integrated Strategic Planning (ISP)

  • Contribute to the development of the local ISP by providing insights and recommendations based on data, market needs and opportunities within the Rare ecosystem.
  • Ensure that the strategic priorities defined in the ISP are translated into clear, actionable and measurable marketing and omnichannel initiatives.
  • Develop solutions specific to the Rare ecosystem based on local needs, emerging trends and stakeholder engagement.

Omnichannel Strategy & Execution

  • Develop and implement the Omnichannel Plan, orchestrating content, channels and stakeholder touchpoints.
  • Optimize customer experiences for HCPs, caregivers and patients through personalized, insight‑driven journeys.
  • Collaborate with Digital Operations, Marketing Automation and Data & Analytics to:
    • improve campaign effectiveness,
    • introduce new channels and engagement approaches,
    • monitor omnichannel KPIs, assess value and optimize workflows.
  • Promote a digital & data‑driven culture, supporting colleagues and field teams in adopting digital tools and omnichannel approaches.

Congress participation & stand‑alone event support

  • Collaborate in planning and organizing congresses, scientific meetings and stand‑alone events, ensuring alignment with ISP priorities.
  • Support the development of content, materials and engagement activities across pre‑event, onsite and post‑event phases, integrating omnichannel touchpoints.
  • Coordinate with Medical, Access, Commercial and Compliance to ensure full adherence to regulations (including Legislative Decree 231/01) and internal processes.
  • Contribute to event performance assessment and feed relevant insights into the Omnichannel Plan and ISP.

 Marketing Solutions & Content Development

  • Localize and adapt EU/Area-developed materials and solutions.
  • Co‑create initiatives and content with Medical, Access, Commercial and Insights to Impact (I2I) teams.
  • Ensure that all solutions support the strategic priorities defined in the ISP.

Insights, Ecosystem Value & Patient-Centricity

  • Gather relevant insights from stakeholders and the market and translate them into strategic actions.
  • Ensure that each initiative contributes to value creation for patients and the healthcare system.
  • Integrate qualitative and quantitative insights into ongoing updates of marketing initiatives and the Omnichannel Plan.

Compliance & Governance

  • Ensure activities are carried out in accordance with applicable regulations (including Legislative Decree 231/01), ethical codes and internal processes.
  • Ensure the review and approval of materials in collaboration with Medical, Legal & Compliance.

Interested? For this position you'll need the following education, experience and skills

  • Bachelor's/Master's degree or an education in a relevant scientific discipline
  • 2+ years of experience in marketing or stakeholder‑facing roles within the healthcare sector or advanced digital environments
  • Fluent English communication (oral and written)
  • Knowledge of platforms used for omnichannel engagement, such as: Salesforce, Veeva and ON24
  • Strong skills in digital marketing, omnichannel execution and content development.
  • Strong attitude toward cross‑functional collaboration.
  • Excellent communication skills, scientific storytelling and stakeholder management capabilities
  • Experience in rare diseases and certifications in Agile and Scrum methodologies are a great asset
  • Demonstrated analytical and strategic thinking skills
  • Proven track record in developing high‑impact, insight‑driven marketing solutions aligned with ecosystem drivers.
  • Strong capabilities in business planning, tactical plan development and execution.
  • Ability to translate EU/Global strategic guidance into clear local marketing implications, including messaging, positioning and omnichannel planning.
  • Skilled in collecting and synthesizing customer, market and competitive insights to shape marketing choices.
  • Strong commercial mindset and ability to identify and prioritize value‑oriented activities using data‑driven approaches.
  • Patient‑value orientation and strong awareness of the healthcare ecosystem.
  •  Commitment to compliance frameworks and regulatory requirements.

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you 

About us 
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science. 

Why work with us? 
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential. 

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless expressly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable laws. 
 
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on EMEA- Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.