PR & Marketing Executive

1 settimana fa

Florence, Toscana, Italia Castiglion del Bosco, A Rosewood Hotel A tempo pieno

Discover your Calling
We are recruiting for a PR & Marketing Executive position to join the team at Rosewood Castiglion del Bosco. As PR & Marketing Executive, you will play a key role in driving the success of our marketing initiatives, aligned with our strategy to deliver revenue targets and enhance brand image.

Essential duties and responsibilities

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Assist in delivering all B2B and B2C communications, ensuring they are targeted to the right audience and delivered on time. This includes implementing a CRM strategy with e-newsletters for consumers, sales, travel agents, and database management.
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Support in tracking and analyzing campaign success to measure the return on investment (ROI) and provide insights for future promotions and strategies.
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Oversee and manage the hotel's social media accounts, community management, and on-brand content through strategic post scheduling tailored to the target audience
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Responsible for producing monthly PR and digital reports for the hotel, highlighting key achievements, ongoing activities, and upcoming initiatives.
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Oversee and assist in managing the digital marketing campaigns for the hotel, including SEO and content updates, while ensuring the website is always current, accurate, and optimized.
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Creation of in-house collaterals and promotional materials such as F&B menus and GR brochures, ensuring alignment with the resort's image and brand standards.
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Assist in maintaining third-party listings and websites, ensuring all content, offers, and imagery are up to date.
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Support media stays and media itinerary coordination, fostering strong relationships with journalists and influencers.
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Manage the hotel's reputation on platforms like TripAdvisor and TrustYou, ensuring timely and professional responses.
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Regularly update the PR coverage file, track PR visits, and share monthly newsletters analytics. Maintain press clippings for reporting purposes.
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Provide support to the Sales & Marketing team in data collection, report creation, presentations, and other administrative tasks.

Job Requirements

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Copywriting skills: Ability to create engaging, brand-consistent content for various marketing materials, including website copy, newsletters, and promotional materials.
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Social Media Management: Proficiency in managing and optimizing social media channels to enhance the hotel's digital presence and engage with target audiences.
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A degree in Marketing, Communications, or a related field is a must.
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1-2 years of experience in marketing, preferably within the luxury or hospitality industry.
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Strong desire to learn and contribute to an exciting and dynamic project.
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Passion for the hospitality industry and a drive to make an impact.

Being part of the Rosewood team means that learning and development opportunities are available and with the hotel being a key part of Rosewood's global expansion plans, this role could be a steppingstone to exciting international career opportunities.

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