PR & Marketing Executive

Country/Region

Italy

Province/City

Tuscany

Hiring Entity

Rosewood Castiglion del Bosco

Department

Sales & Marketing

Job Type

Fixed Term Contract

Discover your Calling

We are recruiting for a PR & Marketing Executive position to join the team at Rosewood Castiglion del Bosco. As PR & Marketing Executive, you will play a key role in driving the success of our marketing initiatives, aligned with our strategy to deliver revenue targets and enhance brand image.

Essential duties and responsibilities

• Assist in delivering all B2B and B2C communications, ensuring they are targeted to the right audience and delivered on time. This includes implementing a CRM strategy with e-newsletters for consumers, sales, travel agents, and database management.
• Support in tracking and analyzing campaign success to measure the return on investment (ROI) and provide insights for future promotions and strategies.
• Oversee and manage the hotel's social media accounts, community management, and on-brand content through strategic post scheduling tailored to the target audience
• Responsible for producing monthly PR and digital reports for the hotel, highlighting key achievements, ongoing activities, and upcoming initiatives.
• Oversee and assist in managing the digital marketing campaigns for the hotel, including SEO and content updates, while ensuring the website is always current, accurate, and optimized.
• Creation of in-house collaterals and promotional materials such as F&B menus and GR brochures, ensuring alignment with the resort's image and brand standards.
• Assist in maintaining third-party listings and websites, ensuring all content, offers, and imagery are up to date.
• Support media stays and media itinerary coordination, fostering strong relationships with journalists and influencers.
• Manage the hotel's reputation on platforms like TripAdvisor and TrustYou, ensuring timely and professional responses.
• Regularly update the PR coverage file, track PR visits, and share monthly newsletters analytics. Maintain press clippings for reporting purposes.
• Provide support to the Sales & Marketing team in data collection, report creation, presentations, and other administrative tasks.

Job Requirements

• Copywriting skills: Ability to create engaging, brand-consistent content for various marketing materials, including website copy, newsletters, and promotional materials.
• Social Media Management: Proficiency in managing and optimizing social media channels to enhance the hotel's digital presence and engage with target audiences.
• A degree in Marketing, Communications, or a related field is a must.
• 1-2 years of experience in marketing, preferably within the luxury or hospitality industry.
• Strong desire to learn and contribute to an exciting and dynamic project.
• Passion for the hospitality industry and a drive to make an impact.

Being part of the Rosewood team means that learning and development opportunities are available and with the hotel being a key part of Rosewood's global expansion plans, this role could be a steppingstone to exciting international career opportunities.

Explore

Rosewood Castiglion del Bosco is located in Montalcino, Tuscany, in the heart of the UNESCO World Heritage Site of Val d'Orcia, and it is infused with breath-taking natural beauty, Italian heritage and lifestyle, and a vibrant culture defined by centuries of history and traditions. The resort offers 42 suites, 11 villas, two restaurants, a cooking school, The Spa and a curated selection of activities and excursions. The 5000-acre estate also embraces an historical Brunello di Montalcino winery and an exclusive private members' golf club.

Rosewood Hotels and Resorts operates a distinctive collection of 33 iconic hotels and resorts in 21 countries around the world. Guided by our A Sense of Place philosophy, each property offers residential-style luxury, intuitive service, and a distinct character inspired by the culture, history, geography, and community of its locale.

Relationship Hospitality

We believe that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners, and the communities. We do this by recognizing and valuing each other on a personal level, understanding individuality and respecting differences. We recognize our guests' individual needs, engage them with warm and genuine service, delivered with passion and dedication on a day-by-day basis.

Benefits

At Rosewood Castiglion del Bosco we want our associates to feel appreciated for everything they do and bring to the company's success. We believe that an excellent work-life balance is one of the keys to employee engagement and satisfaction, as well as continuous training and opportunities for professional growth within an international company such as Rosewood Hotels & Resorts. This is our way to say Thank You.

When you work for us you:

• Get 2 days off per week

• Free return shuttle from Buonconvento to Rosewood Castiglion del Bosco from morning till late

• Single/double room accommodation directly rented by the hotel on your behalf

• Canteen service managed by one of the best Italian collective catering companies;

• Complimentary Laundry on a selected number of items

• Starting from the second year of service access to the benefit plan, according to company regulations;

• 90-day induction program for new joiners

• LQA and Forbes standard trainings, Attitude Training, Managerial Effectiveness, Train the Trainer

• Monthly appreciation and recognition contest among Associates;

• Task force opportunity worldwide;

• Will have the pleasure of working for the 2022 'Best Hotel in the World' according to Travel + Leisure magazine

La nostra informativa sul trattamento dati è consultabile al seguente link