Content Strategist

2 settimane fa

Turin, Piemonte, Italia AccessiWay A tempo pieno 40.000 € - 80.000 € all'ano
About AccessiWay

At AccessiWay, we're on a mission to make the digital world accessible to everyone. We create innovative, human-centered solutions that empower organizations to design inclusive digital experiences — because accessibility isn't optional; it's essential.

Mission

Transform AccessiWay into a dynamic content hub that drives brand authority, organic growth, and customer engagement. Through strategic planning, creation, and distribution, you'll shape the stories that amplify our impact and inspire action across every channel.

Core Purpose

As our Content Strategist, you'll be the architect of AccessiWay's content ecosystem — crafting strategies and narratives that educate, engage, and convert. You'll bridge brand storytelling with performance marketing, ensuring every piece of content reflects our mission while achieving tangible business results.

Key ResponsibilitiesContent Strategy & Planning

  • Develop and execute a comprehensive content strategy aligned with company objectives and growth goals.

  • Build editorial calendars that support both organic and paid initiatives.

  • Conduct content audits and gap analyses to identify opportunities throughout the customer journey.

  • Define content pillars and messaging frameworks for different audiences and channels.

Content Production & Management

  • Oversee the creation of content across blog, website, social media, email, and emerging platforms.

  • Partner with the Growth Marketing Manager to produce YouTube content, expert interviews, and customer stories.

  • Collaborate with the SEO & GEO Expert to ensure content is optimized for discoverability and relevance.

  • Manage workflows with internal teams, freelancers, and external contributors to ensure timely delivery and consistency.

Brand Voice & Guidelines

  • Maintain and evolve AccessiWay's distinctive brand voice across all touchpoints.

  • Create and manage content style guides and templates for both internal and external use.

  • Champion accessibility in content — ensuring readability, inclusive language, and proper use of alt text.

Performance & Optimization

  • Monitor and analyze content performance to drive continuous improvement.

  • Experiment with content formats, headlines, and CTAs to enhance engagement and conversion.

  • Report on how content contributes to brand growth, pipeline generation, and revenue goals.

Cross-Functional Collaboration

  • Work closely with the Performance Marketing Manager to develop high-converting copy for ads and landing pages.

  • Support the Senior Graphic Designer with creative briefs that align visual and narrative storytelling.

  • Collaborate with the Product team to create educational and onboarding materials that empower users.

KPIs

  • Measurable growth in organic traffic to the website and blog.

  • Significant content contribution to pipeline generation and conversion.

  • Successful launch and scaling of AccessiWay's YouTube channel with consistent, high-quality content.

  • Continuous improvement in engagement metrics (time on page, shares, conversion rate).

Profile

You're a strategic storyteller who combines creativity with data. With 4+ years of experience in B2B SaaS or tech, you know how to build content ecosystems that drive awareness, trust, and measurable growth. You're an excellent communicator with strong project management skills and a passion for leveraging AI tools to scale content production authentically and effectively.

Required Skills

  • Visionary mindset for impact-driven content creation.

  • Exceptional writing, editing, and storytelling abilities.

  • Strong understanding of SEO and content optimization strategies.

  • Experience with CMS platforms (HubSpot, WordPress, or similar).

  • Data-driven approach to content planning and performance.

  • Knowledge of accessibility principles is a strong plus.

Why Join Us

Joining AccessiWay means being part of a team that believes accessibility and inclusion are the future of digital. You'll help shape narratives that don't just inform — they transform.

  • Purpose that matters: Every story you tell contributes to a more inclusive digital world.

  • Innovation and growth: Work with a team that embraces creativity, experimentation, and AI-driven efficiency.

  • Collaborative culture: Partner with passionate professionals who care deeply about accessibility and impact.

  • Authenticity and inclusion: At AccessiWay, accessibility isn't an afterthought — it's our foundation.

Together, we'll redefine how the world communicates inclusively.

  • Junior Social Media Manager

    2 settimane fa

    Turin, Piemonte, Italia Undesign A tempo pieno 25.000 € - 35.000 € all'ano

    Cerchiamo un Junior Social Media Manager con cui avviare una collaborazione. Stiamo cercando una persona curiosa, organizzata e appassionata di comunicazione digitale. Una figura capace di muoversi tra creatività e analisi, con un occhio sempre attento ai trend e alle community.Se pensi di essere la persona giusta, inviaci il tuo CV e un tuo format video o...

  • Marketing Graphic Designer

    2 settimane fa

    Turin, Piemonte, Italia AccessiWay A tempo pieno 40.000 € - 80.000 € all'ano

    About AccessiWayAt AccessiWay, we're on a mission to make the digital world accessible to everyone. We create innovative, human-centered solutions that help businesses design and build inclusive online experiences — because accessibility isn't just a compliance checkbox, it's a fundamental right.MissionCraft compelling, accessible visual content that...

  • Marketing Graphic Designer

    1 settimana fa

    Turin, Piemonte, Italia team Global A tempo pieno 45.000 € - 65.000 € all'ano

    About AccessiWayAt AccessiWay, we're on a mission to make the digital world accessible to everyone. We create innovative, human-centered solutions that help businesses design and build inclusive online experiences — because accessibility isn't just a compliance checkbox, it's a fundamental right.MissionCraft compelling, accessible visual content that...

  • Content Strategist

    6 giorni fa

    Metropolitan City of Turin, Italia Webing A tempo pieno

    ‼️ How to Apply ‼️ Step 1: Send us an email at hello@webing.com with the subject line: Content Strategist . Step 2: Ensure your application includes your CV, portfolio, links to content you created. Incomplete applications will not be reviewed. About the Role Webing is looking for a Content Strategist who can take full ownership of our brand...

  • Content Strategist

    3 settimane fa

    Turin, Italia Altro A tempo pieno

    Get AI-powered advice on this job and more exclusive features.About AccessiWay At AccessiWay, we’re on a mission to make the digital world accessible to everyone. We create innovative, human-centered solutions that empower organizations to design inclusive digital experiences — because accessibility isn’t optional; it’s essential.Mission Transform...

  • Content Strategist

    3 settimane fa

    Turin, Italia Altro A tempo pieno

    Get AI-powered advice on this job and more exclusive features.About AccessiWayAt AccessiWay, we’re on a mission to make the digital world accessible to everyone. We create innovative, human-centered solutions that empower organizations to design inclusive digital experiences — because accessibility isn’t optional; it’s essential.MissionTransform...

  • Content Strategist

    4 giorni fa

    Turin, Italia Altro A tempo pieno

    Get AI-powered advice on this job and more exclusive features.About AccessiWay At AccessiWay, we’re on a mission to make the digital world accessible to everyone. We create innovative, human-centered solutions that empower organizations to design inclusive digital experiences — because accessibility isn’t optional; it’s essential.Mission Transform...

  • Content Strategist

    6 giorni fa

    Turin, Italia Webing A tempo pieno

    ‼️ How to Apply ‼️Step 1: Send us an email at hello@webing.com with the subject line: Content Strategist.Step 2: Ensure your application includes your CV, portfolio, links to content you created. Incomplete applications will not be reviewed.About the Role Webing is looking for a Content Strategist who can take full ownership of our brand narrative on...

  • Social Media Strategist | Copy content creator

    4 giorni fa

    Turin, Italia Care Comunicazione A tempo pieno

    In  Care , crediamo che le parole possano trasformare qualsiasi cosa. Cerchiamo un/una  Copy content creator | Social Media Strategist  con forte competenza strategica, capace di creare contenuti persuasivi e di valore per clienti B2B, lavorando in sinergia con il team social e creativo. Cosa farai Scrivere copy persuasivi per contenuti social, landing...

  • Social Media Strategist | Copy content creator

    4 giorni fa

    Turin, Italia Care Comunicazione A tempo pieno

    In Care , crediamo che le parole possano trasformare qualsiasi cosa. Cerchiamo un/una Copy content creator | Social Media Strategist con forte competenza strategica, capace di creare contenuti persuasivi e di valore per clienti B2B, lavorando in sinergia con il team social e creativo. Cosa farai Scrivere copy persuasivi per contenuti social, landing page e...

  • Beauty Brand Strategist

    3 settimane fa

    Turin, Italia Seed to Skin Tuscany A tempo pieno

    We are seeking an exceptionally skilled Beauty Brand Strategist — someone who lives at the intersection of creativity, science, culture, and strategic thinking. This role is for an individual who not only understands the beauty and skincare landscape, but knows which conversations matter, which trends have depth, and which narratives truly move a brand...

  • Beauty Brand Strategist

    3 settimane fa

    Turin, Italia Seed to Skin Tuscany A tempo pieno

    We are seeking an exceptionally skilled Beauty Brand Strategist — someone who lives at the intersection of creativity, science, culture, and strategic thinking. This role is for an individual who not only understands the beauty and skincare landscape, but knows which conversations matter, which trends have depth, and which narratives truly move a brand...

  • Beauty Brand Strategist

    3 settimane fa

    Turin, Italia Seed to Skin Tuscany A tempo pieno

    We are seeking an exceptionally skilled Beauty Brand Strategist — someone who lives at the intersection of creativity, science, culture, and strategic thinking. This role is for an individual who not only understands the beauty and skincare landscape, but knows which conversations matter, which trends have depth, and which narratives truly move a brand...