Mass Luck Games Specialist

6 giorni fa

Milano, Lombardia, Italia Sisal A tempo pieno 40.000 € - 80.000 € all'ano

About Us
Flutter, the world's largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Overview:
As a
Mass Luck Games Specialist
, you will play a relevant role within the Customer Value Management team at Sisal Italy. You will be responsible for the design, execution, analysis and optimization of promotional campaigns for customers related with their preferences, with the aim of enhancing player engagement, loyalty, and lifetime value.

In this role, you will leverage behavioral data and automation tools (e.g. Promo manager) to deliver high value promotional experiences. You will collaborate closely with colleagues across CVM, Platform and Content teams to ensure campaign effectiveness and alignment with commercial goals.

What you'll do:

  • Plan, build, execute, analyze private campaigns, focusing on upselling, cross selling, player engagement and retention.
  • Managing the planning and continuous optimization of private promotions, ensuring performance and alignment with commercial goals.
  • Maintain campaigns reporting and operational processes to ensure flawless execution.

What you'll bring:

  • Knowledge of customer segmentation, lifecycle marketing, and promotional campaign logic.
  • Strong analytical mindset and attention to detail, with the ability to interpret performance metrics and turn data into actionable next steps.
  • Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines in parallel.
  • Collaborative team player with strong communication skills, fluent in both Italian and English.
  • Customer-centric approach.
  • Hands-on experience with CRM tools and automation platforms would be a great plus (e.g. Optimove or similar).

Why choose us:

  • Permanent contract with Hybrid Work.
  • Meal Allowance.
  • Supplemental Health Insurance.
  • The option to join our company share saving scheme.

Choose us also for:

  • An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion.
  • Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches.
  • Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth.
  • Parental Leave Packages: additional support for you, children and financial aid for mothers.
  • Volunteering during your working hours.

Much more about us:

  • Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.
  • Reviews and comments from our Glassdoor and Indeed pages. Put yours

Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.

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