Head of PR

4 giorni fa

Milano, Lombardia, Italia The Level Group A tempo pieno

HEAD OF PR & COMMUNICATIONS EMEA

With our company mission to "Raise Your Vibration" in mind, we are looking for a real Talent who shares our commitment to and passion for spreading joy above all else. This ethos of support and celebration is woven through everything we create - be it a product we're designing, a message we're communicating, or one of the many spiritual events we're dreaming up to support our Sisterhood community - and is a fundamental value held by every member of our La DoubleJ Team.

We are looking for a HEAD OF PR & COMMUNICATIONS EMEA who, reporting directly to the Marketing Director, will play a pivotal role in the development of the PR/Comms strategy for these markets, including traditional and digital PR, influencer marketing, and VIP/celebrity outreach.

As an integral ambassador of La DoubleJ, he/she will bring a diversified skill set to the position, with a deep network of Press, Talents, PR Agencies, Influencers across these markets. A fierce multi-tasker able to incorporate online tools and in-person networking to create and maintain relationships to help drive the company's growth will thrive in this role.

Within your territory scope, your main responsibilities will be:

  • Participate in conceptualizing and executing integrated PR and communication initiatives, coordinating a team of two as well as PR agencies in the main markets.

  • Responsible for the implementation of creative PR strategies, via digital and print long-lead, short- lead, weeklies, social media, and influencers that will provide measurable results in the full respect of the budget.

  • Responsible for proactively securing features, exclusive stories, and fashion editorials.

  • Create and implement talent strategy.

  • Maintain and foster strategic relationships with media and influencers to generate high exposure for the brand.

  • Bring a deep media and VIP databases and continue to build them.

  • Deliver reporting on impact and ROI on influencer and gifting placements and conduct on-going competitive analysis.

  • Effectively communicate plans-of-action and results, internally with peers and management.

Things that should be in your background:

  • Minimum 6 years' experience gained within the Fashion/Luxury Market

  • Deep knowledge of the EMEA Press, Agencies, Influencers and Talents

  • Ability to use main softwares to monitor results and give insights

  • Results driven and well organized

  • Fluent in Italian and English, a third language is a nice to have

  • The role is based in LaDoubleJ headquarters in Milan and requires a work permit for EU.

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