Marketing Manager B2B

1 giorno fa

Vimercate, Lombardia, Italia Employerland A tempo pieno

Employerland, on behalf of a global technology and services leader, is seeking a
B2B Marketing & Communications Manager.

In this role, you'll shape and execute our
go-to-market plan
, working across digital, content, events, and campaigns. Working closely with the
local in-country team
, as well as with the
EMEA and Global Marketing teams
, you will ensure that Italy's positioning is consistent, impactful, and fully aligned with our global brand strategy.

Key Responsibilities

  • Define and execute the
    go-to-market plan
    , adapting global and regional initiatives to the local market
  • Partner with sales and account management teams to design
    marketing campaigns that support pipeline growth
    and client engagement in key sectors
  • Collaborate with
    EMEA and Global Marketing teams
    to ensure the Italian market is represented, while aligning with global brand and messaging
  • Manage end-to-end
    B2B campaigns
    , from planning to measurement, leveraging digital, events, content, and partnerships
  • Lead
    external communications
    , fostering relationships with key media in Italy and strengthening our brand presence through PR and
    thought leadership initiatives
    featuring our key leaders
  • Analyze marketing performance and provide insights to continuously optimize strategies

What We're Looking For and Key Skills

  • Proven experience in
    B2B marketing
  • preferred, but not mandatory, within technology or consultancy industries
  • Strong
    project management capabilities
    and collaborative mindset, able to juggle multiple initiatives in a fast-paced, matrixed environment
  • Strong communicator, both in English and Italian, able to influence stakeholders at different levels
  • Hands-on experience in
    digital marketing
    (LinkedIn campaigns, lead generation)
  • Experience in
    event marketing
    (industry conferences, client events, webinars)
  • Ability to work with
    CRM and marketing automation tools
    (Salesforce, Marketo or similar)
  • Solid
    analytical skills
    to measure campaign ROI and optimize performance

The selection will take place after reading the information notice according to Art. 13 EU Reg. 679/2016. Please read it on the website

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