Trade and Activation Marketing Associate

Job ID: 10246

Alternate Locations:

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Title: Trade and Activation Marketing Associate — Campingaz & Coleman, South Europe Cluster

Contract Type: Permanent

Workplace Type: Hybrid

Location: Pogliano Milanese – Milan, Lombardi, Italy

Reports to: Marketing Manager

Your Role

As our Trade & Activation Marketing Associate (Campingaz & Coleman), you will play an essential role in shaping and executing the commercial and marketing agenda across Italy, Spain, and Portugal. You will help translate strategy into high-impact trade plans, support strong customer partnerships, and ensure our brands show up with excellence across all channels.

Working closely with Sales, Regional Marketing, and cross-functional teams, you will manage channel priorities, lead activation plans, and support new product launches with precision and creativity.

If you enjoy a dynamic environment and love turning insights into execution, this role offers a fantastic opportunity to grow and contribute directly to business success.

Key Responsibilities

• Omni-Channel Strategy & Insights: Develop a strong understanding of channel dynamics and shopper behaviour, guiding Sales on priorities and contributing market insights to annual planning, assortment decisions, and growth opportunities.
• Activation & Trade Execution: Localise and deliver trade activation plans across Italy, Spain & Portugal, ensuring high-quality POS materials, impactful campaigns, and flawless execution during key trade periods and New Product Development (NPD) launches.
• Customer Support – JBP & Line Reviews: Support Sales with Joint Business Plans and Line Reviews by preparing launch materials, insights, promotional plans, and samples to elevate customer conversations and strengthen strategic partnerships.
• Insights, Pricing & Competitor Tracking: Monitor pricing, A&P spend, channel performance, and competitor activity, sharing clear intelligence and recommendations with marketing and cross-functional teams.
• Planning & Cross-Functional Collaboration: Coordinate rolling 9-month plans, work closely with designers, agencies, and internal teams, and support tradeshow execution to ensure seamless delivery of campaigns and commercial priorities.

What You Bring

• Education: Bachelor's degree in Business, Marketing, a related field or similar in experience
• Experience: Proven expertise within CPG/FMCG (Trade Marketing, Shopper, Category Management, Sales).
• Analytical & Project Skills: Strong analytical mindset with the ability to manage multiple projects and deadlines.
• Channel & Shopper Expertise: Solid understanding of multi-channel environments and shopper behaviour.
• Languages: Professional Italian and Advanced English and Spanish (written and spoken).
• Mobility: Willingness to travel for business as needed (up to 10%).

Why Join Us?

Join Newell Brands, a leading company in EMEA with iconic brands like Campingaz, Coleman, Spontex, Graco, Parker, Sistema, Crockpot, NUK and Yankee Candle. By joining us, you will benefit from:

• Professional Development: Unlimited access to LinkedIn Learning with over 17,000 courses.
• Ethics and sustainability: Environmentally friendly and social business practices.
• Exclusive benefits: Discounts on some of our products, referral program, seniority recognition and resource groups to encourage diversity and inclusion.
• Core Values: Integrity, teamwork, passion for winning, ownership, and leadership.

Ready to elevate how our brands show up across Italy, Spain & Portugal?

If you are looking for a role where you can turn insights into action, shape channel execution, and make a real impact across multiple markets, we would love to hear from you. Click Apply Online and share your CV — we look forward to discovering the value you'll bring to our team. By submitting your application, you confirm that you have read our Candidate Privacy Statement, available at

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.