Brand Manager Neurology

Reporting to Alexion's Franchise Lead (FL), our Brand Manager will be responsible for the tactical plans definition and the implementation of marketing activities to achieve business objectives, by executing and tailoring the disease and product strategy to optimally enter and grow a portfolio of different products in different stages of the respective lifecycle. Contributing to designing our disease strategies, Brand Manager will strive for executional excellence in developing and operationalizing our initiatives.
Neurology Franchise's portfolio evolves in therapeutic areas ranging from gMG (Generalized Myasthenia Gravis) and NMOSD (Neuromyelitis Optica Spectrum Disorder).

Job Duties and Responsibilities
Strategic Leadership & Market Intelligence

•    Co-lead therapeutic area market analysis and patient journey mapping with Franchise Lead

•    Develop and implement promotional marketing materials according to local needs

•    Conduct comprehensive market research including competitive analysis, trends, and scenarios

•    Identify strategic opportunities and business challenges

Cross-Functional Collaboration & Planning

•    Partner with Field Force, Medical, Regulatory, Legal, Finance, and Value & Access teams

•    Coordinate integrated pre-commercial and commercial activities aligned with disease strategy

•    Collaborate with Global/Regional counterparts on strategy development and implementation

Financial Management & Performance

•    Develop revenue KPI models and monitor investment performance using data-driven insights

•    Manage therapeutic area budgets and resource allocation

•    Ensure end-to-end project execution and prioritization
Commercial Execution & Field Support

•    Drive innovative sales programs with National Sales Lead and Regional

Account Managers

•    Develop training materials and support field personnel engagement

•    Create local marketing materials and manage promotional agencies

Stakeholder Engagement & Communications

•    Lead Opinion Leader and key stakeholder engagement programs

•    Develop multichannel communication strategies aligned with brand objectives

•    Coordinate cross-functional brand teams and track implementation outcomes

Compliance & Values

•    Role model company values with focus on 360° compliance and ethical decision-making

•    Ensure adherence to regulations while prioritizing patient needs

•    Apply "right thing to do" approach in all business decisions ("should we do it?" rather than "may we do it?")
 

Essential Qualifications

•    University degree in science or business/economics, or relevant combinations of academic degree and experience

•    3+ year previous marketing experience in a pharmaceutical environment with proven autonomy and outcomes

•    Solid scientific background

•    Strong communication skills with fluency in Italian and English (a must-have), both written and spoken, adaptive to a variety of counterparts from Top Management to more operational colleagues to global/international teams

•    Strong project management skills with ability to coordinate and drive complex projects through the matrix

•    Ease in cross functional context and ability to build team relationship and collaborate in a global environment at all levels of the organization

•    Proficiency in budgeting/budget management

•    Highly customer-focused and results-driven

•    Strategic thinking & business acumen

•    Growth Mindset e innovation-attentive

Preferred Qualifications 

•    Experience in product launches (both pre-commercial readiness and post-launch acceleration)

•    Experience in pediatrics and/or rare disease field represent an added value

•    Experience in forecasting 

•    Track record of attention to continuous process improvement

•    Ability and experience in aligning objectives and priorities across functions

•    Digital proficiency and curiosity

Date Posted

Closing Date

Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment, training, compensation, promotion, and other terms and conditions of employment based on race, color, religion, creed or lack thereof, sex, sexual orientation, age, ancestry, national origin, ethnicity, citizenship status, marital status, pregnancy, (including childbirth, breastfeeding, or related medical conditions), parental status (including adoption or surrogacy), military status, protected veteran status, disability, medical condition, gender identity or expression, genetic information, mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation, please contact Alexion participates in E-Verify.