Customer Marketing Executive Luxury

This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Job Description
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About The Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About The Role
As a Customer Marketing Executive Luxury, you'll play a pivotal role in driving the growth of our Reserve portfolio, which brings together the world's top luxury spirits-crafted with mastery and authenticity. Collaborating closely with commercial and shopper marketing teams, you'll develop bespoke activation plans and work with customers and agencies to deliver flawless brand experiences mainly in on trade channel. This position is your opportunity to lead luxury brand execution, ensuring top visibility and engagement with both consumers and trade partners.

Key Responsibilities

• Develop tailored activation strategies across the Reserve portfolio, including Johnnie Walker, Tanqueray No. TEN, Zacapa, Ketel One, Talisker, Bulleit, and Don Julio.
• Execute the commercial calendar, managing the set-up and delivery of compelling point-of-sale materials and luxury experiences for key customers.
• Collaborate with cross-functional teams and agencies to ensure all programs are aligned with customer needs and market trends.
• Track and measure campaign effectiveness to drive continuous improvement and brand growth.
• Adapt global toolkits and programs for local relevance, ensuring every activation reflects the brand's luxury positioning.
• Owning delivery of technical specifications and set up of all new POS items, ensuring we deliver on time every time to our customers.

About You
*Experience*
/ skills required

• Master degree in Economics or similar
• 2+ years of experience in Marketing , Trade Marketing or sales roles
• Strong project management, analytical, and commercial execution skills.
• Ability to manage multiple projects, meet deadlines, and maintain high standards of excellence.
• A genuine passion for luxury brands and consumer experiences.
• Excellent relationship-building, teamwork, and adaptation abilities.
• Fluent in Italian and English.

Working with us
Flexible Working
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package such as:

• Incentive plan that rewards you for delivering phenomenal performance.
• Modern work life balance policies and wellbeing activities.
• Employee Assistance Programme.
• Welfare Plan
• Working in the largest spirits' company in the world
• Industry leading functional and leadership capability trainings.
• Our product discounts.

Diversity
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type
Regular

Primary Location:
Milan

Additional Locations :
Job Posting Start Date