BRAND MANAGER

15 ore fa

Roma, Lazio, Italia Birra Peroni A tempo pieno

Descrizione Lavoro
BRAND MANAGER – International Brands

What will you do?
We are looking for a person who wants to undertake a professional path starting from a role of
Brand Manager
for International brands

The Brand Manager for International Brands owns the end-to-end brands journey. You will define local strategy, lead 360° campaigns, drive consumer engagement, and effectively collaborate with global team to roll out global positioning in local market. You report to the Head of International & Local Premium Brands within a dynamic, cross-functional environment.


What will your tasks be?

  • Develop and effectively execute local declination of long-term global brand strategy and positioning framework that delivers sustainable share growth.
  • Lead the 360° local marketing plan: ATL, BTL, digital, social media, influencer partnerships, events, PR, and sponsorships.
  • Collaborate with global brand team to tailor global assets according to local needs.
  • Monitor brand performance through KPIs (market share, brand health, ROI, engagement metrics) and recommend corrective actions.
  • Partner with Trade Marketing to craft shopper programs and in-store experiences for On-Trade and Off-Trade.
  • Manage the brand P&L: budget allocation, forecasting, and tracking to meet financial targets.
  • Steer agency partners (creative, media, digital) and manage contracts to ensure on-brief, on-time, on-budget delivery.


Who are we looking for

  • Master's Degree in Economics, Business Management, Marketing or Communications. Master in Business Administration & Marketing is preferred;
  • At least 4-year experience in Marketing roles, with 3 years of FMCG marketing experience, preferably in beverage with focus Horeca
  • Excellent project management capabilities, with experience managing multiple strategic initiatives
  • Excellent analytical skills and the ability to interpret data to guide decisions
  • Proficiency in Italian and English.
  • Ability to create from scratch complex commercial initiatives, driving multifunctional team to winning planning and execution


In Return We Offer

  • Permanent contract
  • Flexible way of working (option to work up to 11 days remotely, without set days)
  • Cool new offices
  • The opportunity to contribute to impactful projects
  • A dynamic work experience in an international context and the chance to learn


Where?
The place of work is our Head Quarter in Rome, with the possibility of occasionally working form our office in Assago


The Environment you will find
We are committed to cultivating a work environment where we celebrate and respect differences and support everyone to be who they are At Asahi Europe and International we believe that you can shine for who you are, regardless of age, gender, ethnicity, sexual orientation, disability, religion or beliefs. We want to support you to be brave in your individuality and know that, whoever you are and whatever your situation, you can join us without having to conform.


Next steps?

  • Our Talent Acquisition Team will assess your application and if you have what we're looking for, you'll be contacted for an initial phone screen;
  • If we like what we hear, you'll be invited to an interview with a member of the Talent Acquisition team and your future Manager

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