Global E‑Business

3 giorni fa

Milano, Lombardia, Italia DOLCE&GABBANA A tempo pieno

We are seeking a dynamic
Global
E‑Business & CRM Manager
to lead and accelerate our global online business, and emerging CRM channel. This role is pivotal in driving
sell‑out growth
, enhancing
brand visibility
, and delivering a best‑in‑class
consumer experience
. You will work cross‑functionally with Marketing, Media, Supply Chain, and regional teams to ensure flawless execution and measurable impact.

Key Responsibilities

  • Partner Management
    : Build strategic relationships with regional and local teams, focusing on visibility packages (homepages, category pages, PLPs), CRM activations (email, app push), and
    shop‑in‑shop/brand room
    initiatives.
  • CRM Strategy Development
    : Design and implement a
    CRM roadmap
    for direct channels and e‑retail, leveraging retailer CRM tools and internal data to drive personalization, loyalty, and repeat purchase.
  • PDP Excellence
    : Ensure product detail pages are optimized for conversion—SEO‑friendly copy, high‑quality imagery/video, ratings & reviews, and enriched content across all platforms.
  • Retail Media & Paid Activation
    : Develop and execute full‑funnel retail media plans in synergy with digital advertising; monitor KPIs (ROAS, CTR, CVR) and implement test‑and‑learn strategies.
  • Cross‑Functional Alignment
    : Partner with Marketing, Media, Trade, Supply, Retail, and Legal to ensure GTM readiness, compliance with local guidelines, and timely asset delivery.
  • Performance Measurement
    : Define KPIs and dashboards (traffic, conversion, AOV, SOS/SOM, ROAS, OOS rate); deliver insights and recommendations to senior leadership.

Key Requirements

  • Experience
    : 3–5 years in e‑commerce, e‑retail, or marketplace roles within
    beauty
    or similar consumer categories; global or multi‑market exposure preferred.
  • CRM Expertise
    : Proven ability to design and execute CRM strategies, leveraging data for segmentation, personalization, and lifecycle marketing.
  • Commercial Acumen
    : Strong understanding of online business levers, assortment, pricing, promo mechanics, onsite visibility, and retailer CRM.
  • Digital Marketing Knowledge
    : Hands‑on experience with
    retail media networks
    , paid advertising, and attribution models.
  • Analytical Skills
    : Expert in KPI tracking, reporting, and BI tools; advanced Excel skills.
  • Communication
    : Proficiency in English; additional languages are a plus.

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