Global Head of Content, Robotics

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

Business Communications Manager

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

Your Role And Responsibilities
ABB Robotics is seeking a Global Head of Content to oversee the vision, strategy, and execution of content initiatives that position the company as a global thought leader in technology, physical AI and robotics

You will unite journalistic curiosity with effective storytelling and positioning skills, using a creative eye to produce impactful, brand-centred stories that link innovation to real-world benefits

You'll also build and scale a content ecosystem that inspires audiences, enhances brand reputation and fuels growth across markets

The location is flexible in a Robotics location across Europe.

The work model for the role is: hybrid

Key Responsibilities:

• Define and execute a global content strategy that aligns with the company's mission, brand positioning, and business goals
• Coordinate and supervise content development through all phases of editorial production, from ideation to publication
• Manage editorial board meetings and the editorial calendar in close collaboration with product communications, business line communications partners, and the social media team.
• Collaborate seamlessly with external content partners and suppliers to produce high-quality, high-impact content
• Identify new formats, emerging platforms, and storytelling technologies (e.g., AI-driven narratives, immersive media, podcasts, interactive content)
• Act as the editor-in-chief of the brand; curating and overseeing all long-form, multimedia, and short-form content
• Apply a journalist's approach to uncovering stories within the organization
• Partner with PR and communications teams to amplify stories across owned, earned, and paid channels
• Oversee budgets and define KPIs and success metrics to measure content impact across channels

Qualifications For The Role

• 10+ years in content strategy, journalism, communications within the high-growth tech / B2B sector
• Proficient editorial and storytelling background with a portfolio of brand-led and thought leadership content
• Deep understanding of the technology landscape, digital ecosystems, and B2B/B2C content channels
• Familiarity with emerging technologies, AI and digital transformation themes
• Proficient in cross-functional leadership and stakeholder management skills
• Native level English required
• Curious storyteller who can translate complex tech ideas into human, emotional narratives
• Strategic thinker with a deep appreciation for brand, audience, and innovation
• Tech-savvy creative who is on top of digital trends, platforms, and tools shaping the future of content
• Collaborative individual who flourishes in a rapidly evolving global landscape

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