Country Lead Italy

OUR PURPOSE AT PLANCRAFT
Building the backbone of European trades together – with AI and voice-first software.
We're not just building software – we're on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and voice-first. With Tier 1 Investors from Europe and the US, like Headline and Creandum as well as 20,000+ tradespeople as customer base, we're scaling across Europe to turn scattered tradespeople into thriving communities. We believe in zero admin, not zero personality – and we build every feature with the people in mind who wear the boots, not the suits. We're #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow.

YOUR MISSION AT PLANCRAFT
As our first-ever Country Lead Italy (f/m/d), you will build something that has never existed before: plancraft's Italian business from the ground up. While a local BDM has already created first traction and early market learnings, the real opportunity ahead lies in transforming this foundation into a truly scalable and locally rooted operation. You will shape the market narrative, build the first local team, define how we win in Italy, and act as a founder of our local business. This is a historic role for plancraft: you carry the mandate to create momentum where there is no proven playbook yet, to translate real market insight into a scalable growth engine, and to embed plancraft into the fabric of Italy's trades ecosystem for years to come.

Your Responsibilities

• Lead the market entry and scale-up: You take full ownership of Italy's commercial trajectory — setting strategy, defining priorities, and driving execution across acquisition, onboarding quality, retention, and revenue motion. You build the engine that transforms early learnings into repeatable growth, and ensure Italy reaches scale fast with a strong, trusted market position.
• Shape the local playbook and GTM motion: You translate customer insights into messaging, segmentation, pricing hypotheses, and channel bets. Together with HQ, you adapt our GTM playbook to Italian realities while maintaining high brand and quality standards — ensuring plancraft feels truly local without becoming a silo.
• Build the first local GTM team: You recruit, onboard, and develop the first hires in Sales, CS, and Marketing, shaping a high-ownership, low-ego, execution-driven culture. You establish the operating rhythm, create clarity in ambiguity, and ensure every role contributes directly to customer value and growth.
• Drive local trust and market credibility: You build the foundations for long-term adoption: customer advocacy, local partnerships, creators, media presence, and success stories that generate trust at scale. You make plancraft visible, respected, and recommended within the ecosystem.
• Operate hands-on where needed: You step into gaps when they appear — running demos, onboarding customers, supporting local copy, or pushing early partnerships. You embrace the 0→1 builder mode, ensuring nothing slows down progress and that the business grows with operational excellence from day one.
• Prepare for local incorporation and future P&L ownership: You support all steps toward establishing a future Italian entity, including early cost management and local operations. Over time, you transition into managed P&L responsibility with budget ownership, margin focus, and a growing team.

YOUR PROFILE
Must-Haves

• Entrepreneurial builder mindset, with experience creating structure, process, and direction in environments where foundations are still being built and clarity must be created from scratch.
• Solid B2B SaaS GTM understanding — ideally across PLG or small-ACV models — and the ability to turn insights from acquisition, conversion, and retention into a scalable motion.
• Hands-on commercial execution strength, combining strategic thinking with the willingness to step directly into sales or operational tasks to maintain momentum and healthy unit economics.
• Analytical and commercially strong, capable of steering revenue through data-driven decisions on pricing, segmentation, funnel performance, and growth priorities.
• Profound Leadership experience with a strong operational competence, including the ability to hire, coach, and develop teams while setting a clear performance and cultural bar.
• High resilience and focus, able to maintain speed and direction in dynamic, fast-evolving environments.
• Cross-functional fluency to collaborate smoothly with HQ teams across Product, RevOps, Marketing, and Leadership.
• Confident use of AI as a leverage tool to increase efficiency, output, and insight.
• Based in or near Milan, with openness to work weekly from our soon‑to‑open local Milan co‑working hub.
• Italian language proficiency at C1/C2 level.

Nice-to-Haves

• Existing network within the Italian SMB or trades ecosystem to accelerate early traction and partnership building.
• Familiarity with the construction or trades landscape to deepen user empathy and adoption understanding.
• Experience launching or scaling a country operation, including exposure to P&L ownership or market entry playbooks.
• Background in setting up or supporting local entity incorporation and related operational processes.
• Know-how in localized marketing or brand activation to strengthen messaging, trust, and local awareness.
• Multi-market or international experience, enabling balanced decision-making between local autonomy and HQ alignment.

WHY PLANCRAFT?

• Team Spirit: We're driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with three major team events per year, two casual monthly formats at our Hamburg HQ, and a strong recognition culture where we regularly celebrate both the big and small wins together.
• Ownership: You're encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you're empowered to make meaningful decisions and drive real impact.
• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.
• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.
• Tech & Tooling: You'll receive a MacBook, premium over-ear headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.
• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) and Dec 24th off.
• Flex Allowance: We provide you with a monthly flex allowance. You can spend it freely on topics like mobility, wellbeing, and more — whatever supports you best.
• International Environment: We're becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

Please submit your application documents in English.
About Us
We're
#stoked
to shape the future,
#together
as a team, and
#humble
in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page .

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you're excited about our mission but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we're looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here . If you need adjustments or flexibility at any stage, please don't hesitate to let us know — we'll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.