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Public Promotions Senior Manager

52 minuti fa

Roma, Lazio, Italia snaitech A tempo pieno

We are hiring

Siamo Snaitech, uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all'estero. Nel nostro Gruppo rientrano diverse realtà, tra cui Epiqa, società multimediale, Snai Rete Italia e Giobet, focalizzate sulla raccolta del gioco pubblico e legale in Italia.

What you'll do:

  • Define and implement CVM strategy (mainly retention, up & cross selling) for all customer base through online and retail public promotions (in close relationship with affiliates);
  • Define promotional strategy across all products, create and execute campaigns;

  • Define and implement promotional strategy for all customer base including increase of % of marketing consents;

  • Monitor main KPIs related to mass market customers and to campaign performances;

  • Design and implement Generosity initiatives, to drive retention and optimize customer value;
  • Act as a second level support to Customer Care for issues related to promotional activities;
  • Define, implement and manage loyalty strategy, with the objective to increase brand engagement and retention, for ensuring that the loyalty program supports also cross selling and Responsible Gaming limits objectives;
  • Design the loyalty program in terms of goals, mechanics, rewarding, economic and technical feasibility;
  • Implement and manage the loyalty program evolutions also through benchmarks and customer listening and define the yearly roadmap;
  • Manage loyalty awareness and engagement campaign plans, both online and in store,
  • Monitor main loyalty KPIs in terms of engaged customers, loyalty transactions on retail, loyalty bonus spending, loyalty CSI and define corrective actions;
  • Manage omnichannel activities in terms of caring events (online and offline) and continuous push on loyalty usage on retail to enlarge omnichannel Customer Base;
  • Manage promotions (like bonus wheel) in terms of clustering, goals, mechanics, rewarding, economics and technical feasibility.

What you'll bring:

  • You have demonstrated years of hands-on Data Analysis experience
  • You're confident with key tools: Excel, Promo Engine, BI Platform;
  • You're analytical and data-driven, able to extract insights from metrics and refine strategies accordingly;
  • You're proactive, well-organized, and capable of managing multiple priorities in a fast-paced environment;
  • You communicate clearly across teams, enjoy cross-functional teamwork, and are proficient in English;
  • University degree is a plus but not required.

Cosa ti offriamo

  • Un ambiente dinamico ed internazionale
  • Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

Unisciti a noi e facciamo la differenza insieme

Snaitech#innovation#inclusion#people#talent#sustainability