RFID Business Unit General Manager

POSITION INFORMATION

Datalogic is seeking a strategic and entrepreneurial RFID BU General Manager to establish and lead its newly created RFID Business Unit. This is a key executive role with full responsibility for building the BU from the ground up—defining the vision, shaping the roadmap, building and assembling the team, and delivering execution through both organic and inorganic growth initiatives.

ROLE MISSION

This leader will be responsible for defining and executing the global RFID strategy, covering product development, go-to-market, sales, and partnerships, playing a key role in transforming RFID into the third strategic pillar of Datalogic's offering, alongside barcode and vision technologies.

The mission of the role includes building a complete portfolio of RFID hardware and software, entering new markets (e.g., apparel), and scaling presence in existing sectors (e.g., logistics). The ideal candidate must bring solid experience in the RFID industry and be able to contribute immediately with market knowledge, customer access, and business insight.

The position reports directly to the VP of Data Capture Products & Solutions and will have cross-functional scope across both the DC and IA Divisions. The role requires a hands-on, entrepreneurial mindset and the ability to lead both strategy and day-to-day execution.

KEY ACCOUNTABILITIES

• Define the strategic roadmap of the RFID BU, including market segmentation, product portfolio, solutions positioning and customer targeting.
• Design and implement an effective go-to-market strategy, in collaboration with the IA and DC Sales
• Identify and drive growth initiatives, both organic and inorganic (e.g., acquisitions, partnerships…).
• Build and structure the BU organization, including R&D, product management, tech support, project management. This may include integration of external teams coming from M&A activities.
• Act as the "voice of the market", ensuring customer needs and trends are embedded into the roadmap.
• Develop strong relationships with RFID system integrators, OEMs, and key players in target verticals.
• Lead the integration of external acquisitions and ensure business continuity and value generation.
• Own the RFID BU's full P&L and be accountable for financial targets, including revenue, margin, and investments.
• Influence executive leadership and contribute to corporate-level decisions involving the RFID pillar.

QUALIFICATIONS/REQUIREMENTS

Education (School/Specialization)

Master's Degree in Engineering, Economics, Business Management or related fields

Primary Language

Fluent English; Italian a plus

Experience

• Proven experience in the RFID industry—preferably in system integrators, solution providers, or RFID-focused business units.
• Demonstrated success in building or scaling a technology business (startup or BU context).
• Strong commercial and business development background; ability to bring customer relationships and industry credibility
• Deep understanding of RFID technologies (UHF passive, middleware, systems) and their application in retail, logistics, manufacturing.
• Experience in M&A or business integration is a strong plus.
• Wide exposure to international roles in complex organizations and multidisciplinary teams; management of P&L highly preferred

COMPANY BACKGROUND

Datalogic is a global technology leader in the automatic data capture and factory automation markets, specialized in the designing and production of barcode readers, mobile computers, sensors for detection, measurement and safety, RFID, vision and laser marking systems.

Datalogic can boast over 50 years of history, during which it has achieved unique results: approximately 1.200 patents in multiple jurisdictions; 11 research centers and development (in Italy, USA, China and Vietnam); thousands of prestigious partners and customers deployed over five continents. The company has grown constantly over the years, thanks to the dedication with which customer needs have always been at the heart of the quality of its products and to the considerable investments in Research & Development, supported by a management capable of looking to the future.

Today, Datalogic Group has approximately 3,000 employees worldwide, distributed in 29 offices, with 11 manufacturing and repair facilities in the USA, Hungary, Slovakia, Italy, China, Vietnam and Australia. Datalogic S.p.A. is listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI. The Group is headquartered in Bologna, Italy.