International communication manager

3 giorni fa


Napoli, Campania, Italia Randstad Professional Italia A tempo pieno

La divisione Fashion & Luxury di Randstad Professionals, specializzata nella ricerca e selezione di Middle e Senior Management, per storica azienda tessile italiana, ricerca un:

International communication manager

La risorsa riportando al Board sarà inserita in un contesto dinamico e proattivo e avrà la responsabilità di strutturare il dipartimento marketing e comunicazione, attraverso il coordinamento di un team di risorse ed agenzie esterne, nello specifico dovrà:

  • Ideare, sviluppare e implementare strategie di comunicazione internazionale per migliorare la brand awareness e favorire l'acquisizione e la fidelizzazione dei clienti.
  • Guidare la strategia e l'implementazione di campagne di marketing omnicanale online e offline (ATL, BTL, TTL e PR).
  • Gestione del sito web, attività SEO, strategia social media: contenuti, copywriting, fotografia e video.
  • Gestione delle relazioni con media internazionali, influencer e agenzie di PR esterne per garantire una copertura mediatica coerente e coerente.
  • Coordinare e gestire i budget di marketing, monitorando le performance rispetto agli obiettivi di ROI.
  • Definire la roadmap per eventi internazionali, press junket, partnership esclusive e attivazioni in-store.
  • Monitorare e analizzare KPI, report e feedback per ottimizzare continuamente le strategie.
  • Collaborare con il dipartimento e.commerce.
  • Gestire un team interfunzionale e collaborare con stakeholder interni ed esterni.

Requisiti:-

  • Esperienza (5 anni) in ruoli simili in marchi del lusso;
  • Laurea in Comunicazione, Marketing o discipline correlate;
  • Ottima conoscenza della lingua inglese;
  • Capacità di leadership, coordinamento di team e gestione di progetti complessi;
  • Spirito creativo, orientamento strategico, attenzione ai dettagli e flessibilità operativa.

Sede: Napoli



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