Social Media and PR Manager

Social Media and PR Manager (Freelance, Monthly Retainer)

Location: Milan, Italy (hybrid)

Contract: Freelance, monthly retainer (4-5 days/week)

Start: early December 2025

Duration: Initial 6-month contract, strong extension potential

About MIMIR

MIMIR is a contemporary, premium luxury menswear brand rooted in Nordic heritage and mythology, committed to timeless, modern design.

With the debut SS26 collection and a Milan Fashion Week pop-up, we're building a sharp, story-driven brand world—minimal, symbolic, and powerful.

Role Overview

We're looking for an inspiring, culture-literate Social Media Manager who lives and breathes high-end fashion storytelling. You'll own channel strategy and execution across IG/TikTok/Pinterest/YouTube, lead content calendars, run influencer seeding, manage KOLS & Talents, and partner on performance. You're independent, tasteful, and fast—able to translate MIMIR's DNA into standout, scalable content. You're a social media wizard that is following social media trends, able to identify key profiles, emerging brands, tracking competitors and formulate strong social media strategy.

What You'll Do

Content & Channel Leadership

Build and run a rolling content calendar tied to seasonal campaigns, drops, editorials, press, and events.

Craft on-brand copy (captions, hooks, story scripts, video text), always consistent with MIMIR's tov.

Support on content creation and campaigns gathering shotlists, locations, talent pulls etc., and agree and manage creators' content.

Publish and optimize across Instagram, TikTok, Pinterest, YouTube and maintain asset libraries.

Growth & Performance

Collaborate with our digital marketing manager on Meta & Google campaign inputs (angles, hooks, creatives).

Build reports (weekly snapshot + campaign reports and monthly deep-dive) on all social media metrics and present internally.

Support Klaviyo (subject lines, content blocks, cadence alignment) and basic on-page SEO hygiene.

Influencer / Community / PR and Media

Run targeted seeding (build a list of creators, outreach, follow-ups, tracking, repost rights etc.)

collaborate with media partners with press release during seasonal drops

identify and execute events during key moments, involving talents, PR and media outlets

Coordinate with stylists and press pulls; maintain creator/press CRM with notes and deliverables.

Support press previews, pop-ups, and campaign moments with content capture and live coverage.

Community management experience.

Must-Haves

3–6 years in luxury / designer fashion social (brand or agency), with a strong aesthetic POV.

strong knowledge of the luxury menswear market, understanding of the competitors' landscape, and a stay-on-trend mindset.

Proven channel ownership for IG/TikTok (show accounts you've grown and how).

Confident writing voice; you can switch between editorial, campaign, and product tones.

Tools: IG/TikTok native, Meta Business Suite, Google Workspace, basic Adobe/CapCut/Canva, Klaviyo familiarity.

**Milan-based

Fluent English; Italian is a plus.

Nice-to-Haves**

Shopify/analytics familiarity; Figma moodboarding; light color-grading, Video-editing & photography.

Network of Milan-based creators/photographers/stylists/community/media.

Interest in Nordic aesthetics, architecture, and symbolic storytelling.

Why MIMIR

Shape the voice of a new luxury menswear brand from day one.

Work directly with the founder and a tight senior team; real ownership, fast feedback loops.

Clear runway to evolve into a lead role as we scale digital and retail.

Applications have to include
:

Portfolio (brand accounts, campaigns, Reels/TikToks/Instagram you led—please specify your role)

Short note (200–300 words): why your taste + process fit MIMIR

Availability (start date, weekly capacity)

City of residence (Milan)

Only shortlisted candidates will be contacted. Applications reviewed on a rolling basis.