Marketing Lead

4 giorni fa


Milano, Lombardia, Italia TextYess A tempo pieno

About us:

TextYess builds AI agents for eCommerce.

For thousands of years, commerce was human. Merchants
knew their customers

, understood their needs, and

built trust through
real conversations

. Then came the internet, and
we traded

humanity for scale

. Shopping became efficient but soulless: endless product grids, generic descriptions, no one to guide you.

TextYess is here to restore what was lost. We build AI agents that bring back the
personal, conversational shopping experience

, but at
infinite scale

. Through WhatsApp and messaging apps, we help brands sell through tailored, real-time conversations that feel natural, helpful, and human. We're not just automating commerce.
We're making it human again.

We work with top brands like Ducati, Pittarosso, Piazza Italia, Doppelgänger, we recently closed a
€2.4M seed round
, and
we're just getting started.

The role:

We're looking for a
Marketing Lead

who can build our brand and drive inbound growth.

You'll work closely with the CEO and sales team to establish TextYess as the go-to brand for AI-powered eCommerce. This is a high-impact role where your ability to communicate, create compelling content, and manage marketing initiatives will directly shape our market presence and growth trajectory.

Your main goals:

  • Build brand awareness

: position TextYess as the leading voice in conversational commerce
- Generate inbound leads

: grow monthly inbound demos through content, social, and SEO/GEO
- Own our digital presence

: take full ownership of our website, social media, and content strategy

What you'll work on:

  • Own TextYess's brand and content strategy
    across all channels (LinkedIn, Instagram, blog, SEO, PR).
  • Manage and optimize
    , including branding, visuals, product storytelling, and conversion performance.
  • Plan and execute SEO/GEO strategy
    : keyword research, editorial calendar, onsite optimization, and link-building.
  • Develop lead magnets and marketing assets
    to drive awareness and conversions.
  • Coordinate paid acquisition efforts
    with external partners (Google & Meta), defining creative needs and reviewing performance.
  • Build PR and influencer relationships
    to amplify brand visibility.
  • Work cross-functionally
    with the CEO and Sales to ensure marketing aligns with business goals.

About you:

  • 2-5 years of experience in marketing roles, preferably in VC-backed startups (fast-growth environments)
  • Strong focus on brand/content marketing over performance marketing - you know how to communicate exceptionally well across channels
  • Experience growing brand awareness and generating inbound leads in B2B SaaS
  • Good understanding of SEO/GEO, content strategy, and social media management
  • Ability to work cross-functionally and manage external agencies/freelancers
  • Comfortable working in a fast-paced, early-stage startup environment with high ownership and autonomy

What we expect:

Within days:

  • Understand our product, customers, and brand voice inside out
  • Audit current digital presence (website, social media, content)
  • Align with the CEO and sales team on priorities and quick wins

Within weeks:

  • Take ownership of social media channels and start publishing consistent content
  • Implement website improvements for branding, messaging, and conversion optimization
  • Launch first initiatives to generate inbound leads (e.g., lead magnets, webinar)

Within months:

  • Consistently generate monthly inbound demos through content, SEO, and social presence
  • Establish TextYess as a recognized brand in conversational commerce

What we offer:

  • Salary

: The gross annual salary (RAL) ranges from €45K to €55K.
- Stock Options

: You'll receive a highly incentivizing stock options package so that if TextYess becomes a giant company, you can enjoy substantial rewards. We want to make TextYess feel like yours too.
- Infinite growth and responsibility

: We are still at the beginning of our journey, and the challenges we will face in the coming years are numerous and highly demanding. Your work will be crucial to the success or failure of TextYess.

If all of this sounds like the place where you want to be, shoot an email at , we'd love to chat



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