SEO & ASO Manager

1 giorno fa

Roma, Lazio, Italia Snaitech A tempo pieno

As
SEO & ASO Manager
, you will be responsible for developing and implementing impactful SEO and ASO strategies to increase organic traffic and conversion rate and improve search engine rankings. You'll work alongside cross-functional teams (content, product, design, marketing), leverage sophisticated SEO tools (we're open to investing in new licenses), and play a key role in our growth strategy.

What you'll do:

  • Define and implement the SEO/ASO strategy, aligning with brand positioning and business objectives.
  • Conduct keyword research, SEO analysis, and competitor benchmarking to uncover optimization opportunities.
  • Optimize website content, structure, and metadata to improve search visibility, traffic quality, and rankings.
  • Collaborate with product, UX, and development teams to resolve technical SEO issues and boost overall site performance.
  • Lead content planning and creation with internal teams, ensuring high-quality, keyword-rich assets and effective link-building initiatives.
  • Supervise organic performance (traffic, conversion, user behavior) to refine strategies and measure impact.
  • Stay updated on algorithm changes and integrate SEO into wider marketing campaigns, bringing to bear innovations like LLMs.
  • Conduct regular competitor's benchmark and stay abreast of the latest ASO trends.
  • Monitor and report App store performance and other ASO metrics for all the consoles.

What you'll bring:

  • You have demonstrated years of hands-on SEO/ASO experience, whether in-house or at a digital agency, with a strong grasp of standard methodologies and algorithm
  • You're confident with key SEO tools (e.g., Google Search Console, GA, SEMrush) and familiar with CMS platforms like WordPress and basic HTML/CSS.
  • You understand technical SEO, including mobile performance and site speed optimization, and can collaborate optimally with product and development teams.
  • You're analytical and data-driven, able to extract insights from metrics and refine strategies accordingly.
  • You're proactive, well-organized, and capable of managing multiple priorities in a fast-paced environment.
  • You communicate clearly across teams, enjoy cross-functional teamwork, and are proficient in English. University degree is a plus but not required.

Location:

  • Rome
  • Milan
  • Porcari (LU)
Snaitech #innovation #inclusion #people #talent #sustainability

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