E-commerce Optimization Manager

6 giorni fa

Roma, Lazio, Italia The Tour Guy A tempo pieno

About the role

If you're someone who spends all their days in analytics identifying frictions and issues, you are the person for the job.

We are not looking for a performance marketing specialist or a software developer. This is a builder role for someone who learns through data, prototypes solutions, and improves the product weekly.

What You'll Do

  • Use analytics tools (GA4, Looker, Hotjar, etc.) to identify UX issues, drop-offs, and opportunities
  • Manage A/B testing to ensure new features are an improvement
  • Segment users by touchpoint to shape our user interface
  • Oversee UX, SEO, and data teams, keeping efforts focused on high-impact pages.
  • Ensure proper header structure and SEO best practices on all new pages
  • Create and maintain a clear, actionable roadmap based on input from leadership

Skills

  • Proficiency in GA4
  • Proficiency in VWO (or similar A/B testing tools)
  • Strong understanding of on-page SEO, Google Search Console & metadata optimization
  • Proficient in translating data into actionable decisions
  • Familiarity with UX design tools like Figma or similar

Experience

  • 3+ years managing e-commerce operations or teams
  • 2+ years managing A/B testing
  • 2+ years managing CRO initiatives
  • 2+ years working with SEO and metadata optimization

What This Role Is Not

  • Not a marketing role
  • Not a software developer role
  • Not a project manager who "tracks tasks"

Our Company

We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.

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