International Marketing Specialist PI

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Pomezia, Roma, Italy

Job Description:

Position Overview

We are looking for a dedicated, high-performing and accountable individual with initial MedTech marketing experience who wishes to advance their early career by serving in a marketing coordinator position on a technology that is changing the cardiovascular landscape. The primary focus will be contributing to key functions within the marketing team to meet the department's strategic objectives. While contributing to the execution of the marketing programs, this individual will also benefit from exposure to all of the different facets of omnichannel marketing in today's digital-first world. The ideal candidate desires to be part of one of the most exciting start-ups in the cardiovascular space at the inflection point of commercialization. This is a growth role that will be vital to the marketing team's and company's success.

Responsibilities:

• Support the planning and execution of major EU congresses: Contribute to the development of a high quality and consistent image of Shockwave Medical across all customer events'

• To be responsible for end-to-end event program planning, project management, and logistics from initial planning to post-event program follow-up of all in-person international events. This person will be coordinating all the elements to ensure a high-quality execution of all the meetings, aligned with our brand and compliance policy, with our budget and our business objectives (IVL focused) and be the on site reference for EU congresses

• Collaborate on and execute the planning, development and distribution of marketing collateral to the sales team, and ensure that we have localized content for different markets, while maintaining sales enablement platform with currently approved content

• Establish and maintain relationships with 3rd party vendors and media suppliers

• Analyse social media conversations about Shockwave and competitive technology

• Work collaborative with the Product/marketing managers to develop content for blog, and social media channels and work on Lytho (or similar platforms) to ensure alignment with our brand

• To be the point of contact with our US/Global brand & Digital team to ensure that we have a global brand strategy ensuring that the International Marcoms and Comms are on brand, are compliant and at the same time are customized to each country

• Assist in the development of the monthly internal newsletter summarizing key milestones

• Manage marketing finances, tracking program budgets and measuring success of key initiatives

• Develop an in-depth knowledge of cardiology and peripheral community trends and recommend opportunities

• Maintain sales enablement platform with currently approved content

• Manage HCPs CV requests in the Speakcore system for meetings while working cross-functionally with US marketing team and Med Ed team

• Cooperate with legal and finance teams to ensure compliance with applicable standard operating procedures for HCPs contracts and payments and for all the marketing related activities

Requirements:

• Minimum of 1 years of marketing experience in MedTech or equivalent experience is required

• Bachelor's degree required, preferably in marketing, public relations, communications or a related field

• Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives

• Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements

• Sales force and HubSpot engagement experience preferred

• Fluency in English required and 1 additional European language preferred

• Up to 30% travel may be required (Europe)

Required Skills:

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Reporting, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Product Management, Product Strategies

---