Performance Marketing Manager

1 giorno fa

Lavoro da casa, Italia miosessuologo A tempo pieno
  • Location: Full remote
  • Contract type: Full-time (freelance or permanent role)
  • Required experience: Minimum 4–5 years
  • Industry: Healthtech / E-Therapy

About us

Miosessuologo is the digital platform of Giunti e-Therapy dedicated to sexual and relational well-being. We combine a data-driven approach with a strong startup mindset while operating within Giunti Psychometrics, a sister company of Giunti Editore.
To support our growth, we are looking for an experienced, autonomous Performance Marketing Manager with a strong experimental mindset.

Key responsibilities

  • Own end-to-end management of Google Ads campaigns (Search, Performance Max, Display, YouTube), with deep knowledge of best practices and optimization frameworks.
  • Manage and optimize Meta Ads and TikTok Ads campaigns, ensuring strategic consistency across channels.
  • Plan and manage growing budgets, maximizing efficiency, scalability, and profitability (CPL, CAC, LTV/CAC).
  • Analyze data, performance, and funnels, delivering clear, actionable, decision-oriented reporting.
  • Ideate, test, and launch new ad copy and creatives (static and video), with a continuous testing approach aimed at identifying top-performing assets.
  • Constantly experiment with new formats, channels, audiences, and strategies.
  • Work closely with the Executive Team, with a real opportunity to have a direct impact on business growth.
  • Contribute to building and strengthening a data-driven and performance-driven company culture.

Requirements

  • 4–5+ years of experience in performance marketing, with strong specialization in Google Ads.
  • Solid hands-on experience with Meta Ads and TikTok Ads.
  • Strong command of performance KPIs: CPL, CPA, CAC, ROAS, retention, funnel metrics.
  • Experience with tools such as Google Tag Manager, Google Analytics, Looker Studio.
  • Excellent analytical skills and ability to synthesize and interpret data.
  • Startup mindset, hands-on attitude, autonomy, and fast execution.
  • Creativity and strong sensitivity to copywriting, concept ideation, and creative performance analysis.
  • Native or near-native fluency in Italian.
  • Availability to travel occasionally.

Nice to have

  • Experience with Canva, AI tools, and video editing tools such as CapCut.
  • Previous experience in startups or the healthtech sector.
What we offer
  • Full remote contract.
  • Dynamic, young, and highly experimental environment.
  • The opportunity to directly impact business growth.
  • High level of autonomy, ownership, and room to test new ideas.

NO AGENCIES ACCEPTED.

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