communication specialist
1 settimana fa
GNV (Grandi Navi Veloci), società del Gruppo MSC, è una delle principali compagnie di navigazione del Mar Mediterraneo nel settore della navigazione costiera, cargo, e trasporto passeggeri; con una flotta di 25 navi, la Compagnia ad oggi opera 31 linee su 7 Paesi.
COMMUNICATION SPECIALIST:
All'interno del Commercial Department cerchiamo un/una COMMUNICATION SPECIALIST, con lo scopo di: sviluppare e implementare la strategia di comunicazione allineandola agli obiettivi di business, e aumentare la conoscenza del brand e il suo posizionamento.
PRINCIPALI ATTIVITA':
Pianificare campagne di comunicazione con un particolare focus sui canali ATL e Social avvalendosi del supporto del centro media;
Definire il calendario editoriale e promozionale;
Supportare la creazione di contenuti di alta qualità avvalendosi del supporto di agenzie creative;
Supportare la crescita dei canali social in base agli obiettivi di business;
Garantire che il tono di voce e l'identità visiva del brand siano coerenti con il posizionamento aziendale;
Monitorare le performance e ottimizzare le campagne in base ai risultati;
Proporre e monitorare le attività di test e confronti con i benchmark di mercato;
Redigere report ed elaborare presentazioni da consegnare alla Direzione.
REQUISITI:
Laurea in Economia, Marketing, Comunicazione o discipline affini;
Pregressa e consolidata esperienza in una posizione simile;
Conoscenza della lingua inglese (B2). La conoscenza del francese costituisce un plus;
Ottima conoscenza dei principali social media (Facebook, Instagram, TikTok).
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