Range/ Products Manager PET

3 giorni fa


Milano, Lombardia, Italia CEVA SANTE ANIMALE A tempo pieno

RANGE MARKETING MANAGER COMPANION ANIMAL

The Company  
Ceva Santé Animale is a global veterinary pharmaceutical group driven by an ambitious mission: improving animal health to contribute to human well-being. In Italy, Ceva Santé Animale is a benchmark for innovation, sustainability, and quality in the production and distribution of therapeutic solutions for livestock and companion animals.  
As part of the strategic strengthening of the Companion Animals Business Unit, we are seeking a Range Marketing Manager with a permanent contract. 
The Role  
We are seeking a Range Marketing Manager to take responsibility for the strategic management of a product range, ensuring its proper market positioning and the achievement of commercial objectives. This candidate will collaborate with various company functions to develop and implement effective marketing plans, contributing to the definition of launch, communication, and channel development strategies. The role requires an integrated market vision, analytical skills, and a results-oriented approach. 
Main Responsibilities  
Particular focus on OTC product management  
Development of annual marketing plans  
Market analysis, channel strategies, pricing, marketing budgets, spending, and product forecasts  
Development and management of trade activities for the specialized channel with the aim of increasing cross-brand sales  
Development of the OTC brand's Go-To-Market strategy  
Participation in defining the annual communications plan, including brand and product positioning  
Media planning in coordination with the company's marketing manager 
Requirements 
Degree in economics or science  
Significant experience in marketing roles at established international companies in the pharmaceutical/pet food/FMCG sectors  
Proven experience in consumer and trade marketing  
Excellent command of English  
Motivation and proactivity  
Flexibility and teamwork 
What We Offer  
Join a stimulating and rapidly expanding international environment  
Opportunity to actively contribute to the growth of a strategic business unit  
Continuing training and management development  
Inclusive, innovative, talent-focused work environment  
Competitive compensation package, company benefits, and opportunities for internal growth 



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