Trainee Trade Marketing Branded Channel WE

Job Description

We are looking for a hardworking and energised trainee to support our Branded Channel Retail Team in Italy.

Come and play and help us connect with more children and adult fans at one of the most loved brands

Please note: This position will be based in our LEGO Office in Milan and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Core Responsibilities

Joining the Branded Channel Retail team as Trade Marketing Trainee, you will support the development and execution of in-park retail marketing initiatives across Merlin Entertainments' destinations in Western Europe. Your core responsibilities will include:

• Supporting the localization and adaptation of global trade marketing assets (POS materials, in-store visuals, promotions) to ensure relevance for local parks, audiences, and seasonal moments.

• Assisting in the planning and execution of retail marketing activations within theme parks and attractions, aimed at increasing footfall, conversion, and average spend among families and children.

• Collaborating with Retail Operations and Park teams to ensure marketing initiatives are implemented accurately and on time across stores, in line with brand and operational guidelines.

• Monitoring and tracking campaign and promotion performance, supporting post-activation analysis and AfterAction Reviews to identify learnings and best practices.

• Supporting insight gathering on shopper behavior and in-park retail trends, leveraging available sales data, observations, and benchmarks from other parks and regions.

• Coordinating with cross-functional stakeholders including Brand Marketing, Sales, Visual Merchandising, and regional Marketing teams to ensure alignment on priorities and timelines.

• Assisting in the preparation of presentations and reporting materials for internal stakeholders, helping communicate results, insights, and recommendations clearly

Play your part in our team succeeding

The Branded Channel trade marketing trainee will support the retail marketing function to execute the Legoland Parks marketing activations across multiple markets and locations.

"My time with the LEGO brand team in Italy wasn't just an internship; it was like building something incredible, brick by brick. Like building with LEGO bricks, my internship built my understanding of how to market a brand that truly inspires; I learned how LEGO blends global brand with Italian heart. It's more than toys, it's culture…and FUN" 

Do you have what it takes

• Education in Marketing, Business, Communication, Economics or similar fields is considered a plus, but not required 

• Passion for brands, retail environments, and consumer experiences is highly valued

• Strong interest in Trade Marketing, Retail Marketing and consumer/shopping behavior

• Basic understanding of marketing fundamentals, including promotions, in-store activations, and brand communication (academic or first hands-on experience) 

• Digital and media mindset, with curiosity about how digital touchpoints and physical retail work together in an omnichannel context

• Strong collaboration skills, with the ability to work cross-functionally with Marketing, Sales, Retail Operations, and external partners

• Excellent communication skills, both written and verbal, with the ability to structure information clearly and contribute to presentations and reporting

• Analytical and structured approach, comfortable working with data, KPIs, and post-activity reviews to support learning and improvement

• Proactive, hands-on and "can-do" attitude, with a strong willingness to learn, take ownership, and support multiple projects simultaneously

• Team-oriented mindset, with good interpersonal skills and the ability to work effectively in an international and multicultural environment

• Proficient in Italian & English

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.