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Ecommerce Product Manager

2 ore fa

Milano, Lombardia, Italia 1000Farmacie A tempo pieno

About 1000Farmacie

1000Farmacie is
Italy's leading e-pharmacy marketplace

, serving over 1 million customers with top-tier pharmaceutical and healthcare products. We are on a mission to redefine the
online pharmacy experience

, combining
e-commerce, marketing automation, and advanced technology

to deliver a seamless customer journey.

We are seeking a
Junior Product Manager with strong technical expertise in marketing technology (MarTech), e-commerce

. This role is critical in
aligning technology, product, and marketing to optimize growth, customer acquisition, retention, and conversion rates

.

The ideal candidate is a strategic thinker with hands-on experience in e-commerce platforms, performance marketing technology, analytics, and automation tools. You will work closely with the CMO, Tech Team, and cross-functional departments to develop and execute high-impact product initiatives that drive business growth.

Key Responsibilities

Product Strategy & Roadmap

  • Own the product roadmap for marketing technology, ensuring alignment with business goals and growth strategies.
  • Work cross-functionally with marketing, engineering, and data teams to prioritize and execute initiatives.
  • Define and optimize the customer journey across web and mobile platforms to improve engagement and conversion.

Marketing Technology & E-commerce Optimization

  • Oversee the implementation and integration of MarTech tools, including Google Tag Manager (GTM), CRM (Klaviyo, HubSpot), analytics (Google Analytics, BigQuery, Firebase), and attribution models.
  • Optimize customer segmentation, automation, and personalization strategies through advanced marketing tech stack.
  • Lead initiatives for tracking, attribution, and data-driven decision-making.
  • Drive the adoption of AI-driven marketing solutions and automation.

Team & Stakeholder Management

  • Collaborate closely with the CMO and Tech Team to ensure seamless execution of marketing-focused product features.
  • Act as a bridge between business, marketing, and technology, translating commercial needs into scalable product solutions.
  • Advocate for a data-driven culture, using insights to drive prioritization and decision-making.

Data, Experimentation & Conversion Optimization

  • Develop and implement a systematic A/B testing framework to continuously optimize funnels, checkout experience, and user interactions.
  • Own customer analytics, tracking infrastructure, and reporting tools to measure the effectiveness of marketing campaigns and product changes.
  • Utilize SQL, BigQuery, and Python/R (preferred) to extract actionable insights from data.

Growth & Performance Optimization

  • Work with marketing teams to enhance performance marketing strategies through MarTech innovations.
  • Drive SEO, paid media, and retargeting optimizations by integrating product and marketing initiatives.
  • Spearhead mobile-first growth initiatives, ensuring a seamless experience across iOS and Android apps.

Requirements & Qualifications

  • 2+ years of experience as a Product Manager in e-commerce or MarTech.
  • Strong technical expertise in marketing technology, tracking, and automation (GTM, GA4, Firebase, Klaviyo, AppsFlyer/Adjust, Amplitude, CDPs).
  • E-commerce product experience: Familiarity with checkout optimization, funnel analysis, and conversion rate improvements.
  • Experience with A/B testing frameworks and data-driven experimentation.
  • Hands-on experience with SQL and ability to work with data analysts to extract actionable insights.
  • Ability to collaborate with marketing, engineering, and executive teams to align product vision with business objectives.
  • Strong analytical and problem-solving skills, with a deep understanding of performance metrics and KPIs.