Global Brand Governance Manager, Robotics

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This Position reports to:

Senior Business Communications Manager

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

Your Role And Responsibilities (Mandatory)
The Global Brand Governance Manager is responsible for supporting the positioning and managing the ABB Robotics Brand globally, focusing on technology leadership, industry-specific knowledge, and customer centricity, in line with the business strategy and company purpose. The position will also support the process of defining and developing a new brand identity following the close of the acquisition of ABB Robotics by SoftBank Group.

Reporting to the Global Head of Brand, the Global Brand Governance Manager is a member of the Robotics Central Communications Team.

The location is flexible in the Europe time zone.

The work model for the role is: hybrid

Responsibilities

• Develop and manage all activities in relation to global brand governance
• Oversee and manage implementation of new brand portal
• Implement clear brand governance escalation processes on a global and local level
• Act as key contact person for resolving special branding cases / difficult brand issues
• Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects
• Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
• Define and execute activities in the "Brand Governance Roadmap," aligned with brand strategy messages
• Create, manage and edit branding guidelines in collaboration with branding team/agency
• Roll-out to global and local communications community all new brand governance activities and provide training on new branding guidelines
• Work in collaboration with external providers to create e-learning tools, programs and audio/visual material for training various internal audiences.

Qualifications For The Role

• 5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
• Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
• Advanced analytical skills and experience in a rapidly changing or high growth environment.
• Fluent in English
• Ability to maintain a strategic, yet implementation focused mindset
• Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges
• Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes
• Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly

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