Influencer & Content Marketing Senior Specialist

Location:
Milan/Rome

About us:
Flutter, the world's largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Overview:
As the
Influencer & Content Marketing Senior Specialist
, you will contribute to the execution of the Italian marketing strategy for global and local live events, supporting social media and content campaigns, and managing day-to-day influencer collaborations. You will coordinate content creation and publishing, monitor campaign performance, and ensure compliance with advertising and legal standards. Additionally, you will support PR initiatives, help foster community engagement, and contribute to content innovation to enhance brand visibility and engagement.

What you'll do:

• Support the execution of the Italian marketing strategy for global (e.g., EPT, WSOP) and local (e.g., Campione Open) live events, contributing to content creation and amplification across all event stages.
• Manage daily operations of social media, YouTube, and non-gaming content activities, coordinating content planning, production, publishing, and community engagement.
• Implement influencer and talent partnership initiatives to strengthen brand visibility, maintaining effective collaboration with agencies and external partners.
• Monitor and analyse influencer performance and campaign results, ensuring accurate budget tracking and compliance with advertising standards.
• Manage operational aspects related to contracts, IP usage, and legal compliance within influencer and content marketing.
• Support media relations, consumer PR, and community management initiatives (e.g., Poker communities) to enhance brand engagement.
• Contribute to the development and delivery of innovative content formats and strategies, including Poker content marketing and streaming projects.

What you'll bring:

• Proven experience in community management or player engagement, preferably within the gaming or online entertainment industry.
• Strong ability to manage and grow online communities across platforms such as Discord, Twitch, and major social media channels.
• Excellent communication, interpersonal, and relationship-building skills.
• Data-driven mindset, with experience in analysing, and reporting.
• Fluent in Italian and English, both written and spoken.
• Willingness to travel within Europe based on business requirements.

Why choose us:

• A dynamic environment within the world's largest online gaming group.
• Opportunities for learning, growth and cross-country collaboration.
• Meal allowance.
• Supplemental Health Insurance.

Choose us also for:

• An inclusive work culture and access to our Diversity & Inclusion initiatives.
• Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
• Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
• Parental Leave Packages offering additional financial and practical support.
• Volunteering during working hours.

Much more about us:

• Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.
• Reviews and comments from our Glassdoor and Indeed pages. Put yours

Equal Opportunity
Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.