Senior Community and CRM Manager

Something Extraordinary Every Day

Reporting to the Marketing Operations Director, as our Senior Community Manager you will be pivotal in building brand affinity, driving loyalty, and creating memorable experiences.

You will drive the creation of an engaged community, bench-marking against key players/industries and analysing customer behavior and segmentation to identify opportunities for tailored experiences.

This offer is available also for candidates belonging to protected categories as in line with law 68/99, article 18.

The role is hybrid and offered on a permanent, full-time contract.

What you will be doing

The key responsibilities of this role will include the following

• Define, create and execute the next Fidenza Village Community with the goal to engage and retain
• Benchmark against luxury brands, high-end travel experiences, and private clubs to craft a differentiated value proposition.
• Collaborate with marketing and social teams to deliver compelling narratives that reflect the Village's luxury positioning.
• Drive international and domestic footfall to the destination with the use of content and B2C programs
• Plan and execute community events (e.g., sports-themed experiences, brand collaborations).
• Build strategic relationships with influencers, local institutions, and premium brands to amplify community reach.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organisational culture, which values invention, innovation and risk taking. To be successful with us, you'll have:

• Proven experience in Community Management, loyalty program development —preferably in luxury, hospitality, or premium retail.
• Experience planning integrated campaigns across events, digital, retail, and PR touch-points
• Strong understanding of customer lifecycle management, segmentation, and personalisation.
• Solid understanding of CRM platforms and data analytics tools.
• Exceptional analytical skills and ability to translate complex data into actionable and profitable marketing plans
• Fluent in English and Italian, any other European language would be beneficial

There's no one quite like us

The Bicester Collection are the worlds' leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 12 Villages in Europe, China and United States as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world.

Our Mission is to make the lives of others better including our brands, our guests, our people and our communities.

Our Brand Promise is to offer something extraordinary every day.

Why we're exceptional

The key to our success is the quality and commitment of our people. In return for your hard work and commitment to our values, you'll receive a generous salary and we'll also reward you through our Feel Good Programme which offers the following benefits:

• Lifestyle - Our Lifestyle benefits include life assurance, leisure travel insurance, a discounted shopping portal, discounts across our Villages and a referral bonus.
• Physical - Our Physical health benefits include private medical cover and flu vaccinations.
• Mental – Our Mental health benefits include support from trained mental health 'first aiders' from across the business, and free access to Headspace.
• Social - Our social programme is designed to help us connect and, most importantly, have fun Benefits include summer parties, outdoor team activities, time away from the office to enjoy special occasions such as birthdays, getting married, moving house and, of course, taking a well-deserved break.

Come and live your story with us

At The Bicester Collection, we are focused on attracting and retaining the best talent. We believe in fostering an open culture, which supports our people to thrive and creates a sense of belonging. Working at the Bicester Collection means entering an inclusive space where all perspectives are valued, ideas are shared freely, and creativity is encouraged.