VP/Marketing Director Italy, EMEA Client Group

6 giorni fa

Milano, Lombardia, Italia AllianceBernstein LP A tempo pieno

Job Description

Specific responsibilities may include but not be limited to:

  • Develop, manage, evaluate and review marketing strategy (including content) for the Italian market to ensure it captures brand, sales and overall business objectives
  • Develop and manage all areas of the marketing mix for all distribution channels and implement key metrics to evaluate effectiveness and ROI with other internal/external key stakeholders
  • Develop marketing campaigns and communications for the various retail products by understanding the target audience, distributing the message using the most effective medium and measuring the success of the campaign or communication
  • Develop, maintain and evolve marketing literature (including reviewing translations) by collaborating with the investment writers, product management, sales, legal and compliance to create optimal brand/product positioning and messaging
  • Implement advertising plan, assist in managing external relationships with media buyers and evaluate the related metrics
  • Ownership of the regional websites, ensuring that content remains current and that it is fully integrated with the corporate message as well as with the regional sales activity
  • Building a strong partnership with the sales team to establish joint priorities and gain alignment on strategic plans
  • Supporting the Head of Marketing - EMEA on Pan European initiatives, as required
  • Manage and monitor regional marketing budget allocation
  • Co-operate with the regional sales team at events and conferences, as required
  • Working closely with key stakeholders (e.g. Global Marketing, PR, Sales, Product specialist group, Portfolio Managers, Compliance)
  • Partnering with the compliance department to develop and maintain the knowledge of regional regulations related to financial services
  • Provide insight into the marketing developments both internally and externally to maximise efficiencies 

Job Qualifications and Technical skills:

  • Degree educated and/ or equivalent demonstrable experience within the asset management industry
  • Marketing qualification an advantage
  • Possess strong written, analytical and communication skills
  • Highly organized and detail-oriented with strong project management skills
  • Proficiency to generate clear communications and investment ideas.
  • Good knowledge of the Italian language (written and verbal)
  • Technical understanding of investment products to enable succinct articulation of the benefits of any given fund/solutions
  • Excellent understanding of the marketing production process (including compliance) and knowledge of the digital landscape
  • Deep understanding of the distribution channels and client segmentation
  • 7+ years of marketing experience in the investment industry

Personal skills:

  • Ability to manage cross-functional projects
  • Team player – ability to work under pressure delivering to very tight deadlines
  • Self-motivated and disciplined about setting and achieving objectives and tasks with limited oversight
  • Able to raise the internal profile of the marketing team
  • An idea generator with the ability to execute
  • Good interpersonal and people management skills
  • Comprehension of technology including web, email, social media, and fulfilment and how it relates to marketing communication and effectiveness
Milan, Italy

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