Senior Demand Generation Lead...

The role We're looking for a Senior Demand Generation Lead to own and accelerate our demand engine at a critical moment for the company.This is a high-impact role sitting at the intersection of Marketing and Sales, with direct exposure to leadership and clear accountability on pipeline impact.The role exists to turn a shared Marketing–Sales strategy into fast, rigorous execution, ensuring demand generation remains a growth driver—not a bottleneck.You'll lead the Demand Marketing team, coordinate cross-functional stakeholders, and work daily with Sales leadership (including the co-founders).This role is for someone who thrives in high-expectation environments, can operate autonomously, and combines strategic clarity with hands-on execution.ResponsibilitiesCampaign Coordination- Own the end-to-end execution of demand gen campaigns, from strategic input to delivery and results.- Define detailed execution plans for campaigns, including scope, timelines, stakeholders, budgets and success metrics.- Coordinate cross-functional stakeholders (Marketing, Sales, Customer Success, Solution Architects), with a strong focus on alignment with the UK Sales team.- Plan and execute digital and physical initiatives (events, roadshows, field activities).- Act as a player–coach: leading the team while remaining operational when needed.Sales Enablement- Coordinate the production of sales assets supporting the commercial cycle.- Ensure continuous alignment with Sales to guarantee real impact of the assets produced.Demand Metrics & Analytics- Track and report ROI of campaigns and events.- Analyze contribution to pipeline and revenue.- Continuously optimise initiatives based on data and performance insights.- Work closely with Sales leadership to align on conversion, pipeline health, and priorities.Team Management- Lead and develop the Demand Marketing team.- Manage planning, sprint execution, and reviews.- Support team growth through coaching, feedback, and clear ownership.- Coordinate closely with the Marketing Director and other teams to ensure consistency.Experience- 5+ years of experience in B2B tech environments across Marketing, Sales, Product, or account-facing roles.- Proven experience in leading teams and managing people.- Strong track record of owning and delivering complex projects end-to-end.- Direct exposure to executive leadership / top management.- Mandatory: hands-on experience working very closely with Sales teams (daily collaboration, not occasional alignment).- Experience in scale-up or high-growth companies is a plus.- Exposure to international go-to-market motions, especially UK/global, is a plus.Skills- Strong organisational and time-management skills, able to handle multiple parallel initiatives.- Solid capability in campaign planning and execution, from strategic input to operational delivery and lead handoff to Sales.- Strong project management skills across internal teams and external vendors/partners.- Comfortable with data, metrics, and reporting: able to track, interpret, and optimise performance.- Strong understanding of the B2B tech market, including buying cycles and decision-makers.- Excellent English, fluent and professional (near-native level required).Attitude- Commercially minded: focused on pipeline and revenue impact, not just MQLs.- Passionate and curious about the market and the product.- High sense of ownership and accountability.- Scrappy and execution-oriented: able to move forward even in imperfect or ambiguous conditions.- Builder mindset: comfortable creating structure and clarity where they don't yet exist.- Thrives in close collaboration with Sales, while fully owning Marketing KPIs.- Strong communication and interpersonal skills, able to influence without authority.We offer??A competitive total-reward packageWe offer a four-dimension package: Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.??Hybrid WorkplaceWe adopt a hybrid work scheme to support work-life balance, with a flexible approach that combines working in the office and working from home (or anywhere).??DE&IAs stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.??L&D and perks- Training path and access to Mia-Platform hub with a vastity of training courses.- Team building and many surprising events.#J-*****-Ljbffr