Ecommerce Product Manager

OverviewAbout ****Farmacie****Farmacie is Italy's leading e-pharmacy marketplace, serving over 1 million customers with top-tier pharmaceutical and healthcare products.We are on a mission to redefine the online pharmacy experience, combining e-commerce, marketing automation, and advanced technology to deliver a seamless customer journey.We are seeking a Junior Product Manager with strong technical expertise in marketing technology (MarTech), e-commerce.This role is critical in aligning technology, product, and marketing to optimize growth, customer acquisition, retention, and conversion rates.The ideal candidate is a strategic thinker with hands-on experience in e-commerce platforms, performance marketing technology, analytics, and automation tools.You will work closely with the CMO, Tech Team, and cross-functional departments to develop and execute high-impact product initiatives that drive business growth.Key ResponsibilitiesProduct Strategy & RoadmapOwn the product roadmap for marketing technology, ensuring alignment with business goals and growth strategies.Work cross-functionally with marketing, engineering, and data teams to prioritize and execute initiatives.Define and optimize the customer journey across web and mobile platforms to improve engagement and conversion.Marketing Technology & E-commerce OptimizationOversee the implementation and integration of MarTech tools, including Google Tag Manager (GTM), CRM (Klaviyo, HubSpot), analytics (Google Analytics, BigQuery, Firebase), and attribution models.Optimize customer segmentation, automation, and personalization strategies through advanced marketing tech stack.Lead initiatives for tracking, attribution, and data-driven decision-making.Drive the adoption of AI-driven marketing solutions and automation.Team & Stakeholder ManagementCollaborate closely with the CMO and Tech Team to ensure seamless execution of marketing-focused product features.Act as a bridge between business, marketing, and technology, translating commercial needs into scalable product solutions.Advocate for a data-driven culture, using insights to drive prioritization and decision-making.Data, Experimentation & Conversion OptimizationDevelop and implement a systematic A/B testing framework to continuously optimize funnels, checkout experience, and user interactions.Own customer analytics, tracking infrastructure, and reporting tools to measure the effectiveness of marketing campaigns and product changes.Utilize SQL, BigQuery, and Python/R (preferred) to extract actionable insights from data.Growth & Performance OptimizationWork with marketing teams to enhance performance marketing strategies through MarTech innovations.Drive SEO, paid media, and retargeting optimizations by integrating product and marketing initiatives.Spearhead mobile-first growth initiatives, ensuring a seamless experience across iOS and Android apps.Requirements & Qualifications2+ years of experience as a Product Manager in e-commerce or MarTech.Strong technical expertise in marketing technology, tracking, and automation (GTM, GA4, Firebase, Klaviyo, AppsFlyer/Adjust, Amplitude, CDPs).E-commerce product experience: Familiarity with checkout optimization, funnel analysis, and conversion rate improvements.Experience with A/B testing frameworks and data-driven experimentation.Hands-on experience with SQL and ability to work with data analysts to extract actionable insights.Ability to collaborate with marketing, engineering, and executive teams to align product vision with business objectives.Strong analytical and problem-solving skills, with a deep understanding of performance metrics and KPIs.#J-*****-Ljbffr