Marketing Operations Manager...

Job Title: Marketing Operations Manager Location: Modena, Italy Reports To: Head of MarketingAbout Us:At Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions.We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.We are looking for a Marketing Operations Manager to strengthen our go-to-market engine and ensure our marketing efforts are measurable, automated, and aligned with Sales and Field Marketing.Role Overview:The Marketing Operations Manager plays a critical role in ensuring data accuracy, automation excellence, smooth processes and cross-team alignment.You will work closely with Sales, ABM, Field Marketing, Digital- and Content teams to ensure every marketing initiative is trackable, measurable and optimized to drive pipeline creationKey Responsibilities:HubSpot Ownership & AutomationServe as the HubSpot super-user and administrator, managing workflows, scoring, routing, nurture programs, landing pages, integrations and templates.CRM & Salesforce Integration- Ensure accurate lead lifecycle management (MQL ? SAL ? SQL) and seamless HubSpot-Salesforce data flow.- Maintain accurate attribution and reporting.Marketing Data Infrastructure & Reporting- Own data quality, segmentation, tagging and database hygiene.- Ensure UTM and event tracking, source categorization and build funnel and ROI dashboards.Process Optimization & Governance- Define and improve marketing processes (campaign execution, scoring and qualification).- Maintain alignment with Marketing, Sales, ABM, IT and Field teams.Campaign Execution Support- Support ABM, Field Marketing, Social, Content and Events with correct setup, tracking and reporting.MarTech Stack Management- Evaluate and integrate new tools, maintain health of HubSpot, Salesforce, analytics, ads and tracking systems.Compliance & Data Governance- Ensure GDPR-compliant data usage, consent management and sementation.- Partner with legal and IT on governance.Required Skills & Experience:Data Management & CRM Expertise- Strong experience with Hubspot and Salesforce.- Skilled in segmentation, data hygiene and enrichment.Analytics & Reporting- Proficiency with Google Looker Studio, HubSpot reports, Salesforce dashboards.- Ability to build funnel and performance analytics.Process Design & Automation- Experience with lead lifecycle design, lead scoring, routing, nurture workflows and campaign automation.Attribution & Performance Optimization- Knowledge of single-touch and multi-touch attribution models.- Ability to evaluate and report campaign performance and ROI.MarTech Stack Management- Experience integrating and optimizing the marketing tech ecosystem- (CRM, automation, analytics, ads platforms, ABM tools, etc.).Governance & Compliance- Strong understanding of GDPR and privacy requirements.Preferred Qualifications:- 4–7 years in Marketing Operations or Revenue Operations in B2B SaaS.- Experience with HubSpot and Salesforce (certifications are a plus).- Strong analytical mindset and passion for automation.- Fluent in English and Italian, German is a plus.- Experience in enterprise or multi-region environments.What We Offer:- Competitive salary and benefits.- Opportunities for professional growth in a dynamic, innovative company.- A highly collaborative and inclusive work environment.- Great team spiritInterested?Apply now and join a team that's redefining the future of customer communication.