Trade Marketing Specialist

Job Posting Title3>Trade Marketing SpecialistThe challengeAn exciting opportunity has arisen to contribute to Haier Europe.The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals.We are looking for someone who embodies the Company's core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust.A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.What you will doThe Trade Marketing Specialist supports the development and execution of trade strategies aimed at increasing product visibility, improving sell-out performance, and strengthening the relationship with key retail partners.The role acts as a bridge between Marketing and Sales, ensuring flawless execution of in-store and co-marketing activations.The person will be in charge of the following activities:Trade Strategy & Planning:Support the definition of the annual trade marketing plan;Coordinate promotional activities and co-marketing initiatives with key retailers.Retail Execution & Activation with POS materials:Coordinate the production and distribution of POS materials (displays, POP, SIS);Manage vendors for production, logistics, installation, and maintenance;Ensure brand coherence and high-quality execution across all touchpoints;Monitor in-store presence, planograms, display compliance, and visibility standards;Collaborate with internal Sales teams and key retail partners to maximize brand exposure.Trade & Co-marketing Activities:Coordinate co-marketing plans with key retail partners, defining product focus, promotional periods, and shared objectives;Manage joint promotional campaigns, ensuring correct execution across flyers, digital assets, retail media, and in-store materials;Collaborate with retailers on digital co-marketing initiatives (banners, newsletters, landing pages, product pages) and guarantee timely content delivery.Performance Analysis & Reporting:Collect and validate post-activation evidence (photos, screenshots, reports) and support ROI analysis and sell-out performance tracking;Prepare regular performance dashboards and insights for Sales and Marketing.What you need to succeedMust haveEducation: Bachelor's degree in Marketing, Business Administration, Economics, Communication, or a related fieldProfessional experience: proven experience in Trade Marketing, Retail Marketing or Sales Support.Strong understanding of retail dynamics, POS materials, and in-store visibility execution.Strong communication skills and ability to collaborate effectively with cross-functional teamsLanguage: English and Italian, both written and spokenSoft skills: Fast, reliable, autonomous, well-organized with great skills in communication and team leadershipTechnical Skills:Attention to detail, problem-solving attitude, and ownership of tasks from planning to execution;Solid analytical skills with the ability to work on sell-out data, KPIs, and ROI measurement;Excellent project management and organizational skills, with the ability to handle multiple activities at onceHaier Europe is an Equal Opportunity Employer.Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.#J-*****-Ljbffr