Lavori attuali relativi a Portfolio And Customer Activation Expert - Milano - Mars, Incorporated And Its Affiliates
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Portfolio and Customer Activation Expert
2 settimane fa
Milano, Italia Mars, Incorporated and its Affiliates A tempo pienoJob Description Job Purpose/Overview: The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer’s own strategies. Key Responsibilities Actively Supports Brand Growth Supports shaping...
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Portfolio and Customer Activation Expert
2 settimane fa
Milano, Lombardia, Italia Mars A tempo pienoJob Description:Job Purpose/Overview:The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer's own strategies.Key responsibilities:Actively supports Brand Growth:Supports shaping of...
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Shopper Activation Manager
4 settimane fa
Milano, Italia Altro A tempo pienoOverview Shopper Activation Manager Are you passionate about bringing shopper journeys to life and driving impact at retail? In this role, you will be the key link between marketing strategy and in-store execution, ensuring that our brands win in every channel. You will be responsible for translating zone marketing plans into powerful omnichannel shopper...
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Senior Activation
2 settimane fa
Milano, Italia Mars, Incorporated and its Affiliates A tempo pienoA leading global company is seeking a professional for a brand activation role in Milano, Italy. In this position, you will define the activation strategy to enhance brand visibility and drive sales impact through effective POS materials and customer engagement initiatives. You will collaborate closely with brand managers to execute high-quality...
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Senior Activation
2 giorni fa
milano, Italia Mars, Incorporated and its Affiliates A tempo pienoA leading global company is seeking a professional for a brand activation role in Milano, Italy. In this position, you will define the activation strategy to enhance brand visibility and drive sales impact through effective POS materials and customer engagement initiatives. You will collaborate closely with brand managers to execute high-quality...
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Portfolio and Claims Analyst
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Milano, Italia iptiQ A tempo pieno**About iptiQ** iptiQ is a risk tech start-up within Swiss Re Group. Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. iptiQ provides digital, bespoke and transparent L&H...
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Customer Journey Expert
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Customer Journey Expert
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Milano Marittima, Italia ING Bank N.V. A tempo pienoThe Card Products Expert, working as Customer Journey Expert in Agile organization, has end-to-end responsibility for the requirements definition, management, harmonization and phasing out of Cards for Self-Employed, Micro-enterprise and SME, focusing on distinctive customer experience, profitability and effective cost management E2E. The Card Products...
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Incubation Brand Manager
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Milano, Italia Bacardi A tempo pienoA leading global spirits company is seeking a Brand Manager for Incubation Brands in Italy. This role drives brand strategy, execution, and marketing for the portfolio including ST-Germain and Santa Teresa. Responsibilities include developing brand plans, managing performance targets, and collaborating across functions for impactful brand activation. The...
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Ecommerce Activation Supervisor
3 giorni fa
Milano, Italia Mondelēz International A tempo pieno**Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for...
Portfolio And Customer Activation Expert
2 settimane fa
Job DescriptionJob Purpose/Overview: The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers, in a way which contributes towards delivery of the retailer's own strategies.Key ResponsibilitiesActively Supports Brand GrowthSupports shaping of brand strategy by acting as a strong co-pilot for the Brand ManagerDevelops Activation Plans with the Brand Manager and deploys with excellence for the assigned brand.Focuses on the POS first and support shaping and executing holistic concepts to deliver the annual activation plan (POS, Promotions, Sampling, Tasting, digital, PR)Growth Initiatives DeliveryDeploys global Toolkits and EBAs and drives local relevant holistic omni-channel execution with excellenceLeads and develops local brand equity activation ideas with strong sell-in as well as sell-out mechanics for the market in close collaboration with the respective brand managerExecutes all activities with excellence and ensures best-in-class NPD instore-launchesDrives the overall local instore presence (shelf, displays, POP, permanent 2nd location) for the assigned brand in line with global brand guidelinesWorks close with KAMs and propose customer centric brand-activations for partner-customersCompelling sell-in and impactful POS materialsDevelops strong selling trade-/ customer-storiesDevelops all materials needed (sales folders, customer leaflet, trade ads, etc) in-time and supports smooth introduction for all growth initiatives (NPDs, EBAs, POS promotions, etc).Drives high quality display (format, design, assortment) as well as POS materials to attract shoppers with our brands and maximize sell-outSteers the development and production process and alignment with BGT and x-functional counter partsInsights and LearningsBuilds on existing Shopper-, Customer-, Channel- and Category-Insights to maximize impact of activation and sales-materialsBrings expertise in the team on relevant local Shopper & Customer Insights in close cooperation with CMI, CatMan and CBDs.Is accountable for post-implementation analysis (PIA) of EBAs and POS-Activities to continuously improve.Connect & CollaborateBe an active co-lead with the Brand Manager of the cross-functional Brand Growth Team (BGT) in the area of activationDrive passion and engagement for the assigned brand internally and be the contact for the Field communicationDrive sharing with other markets, segments and global teams and seek for other market proven activations, promotions and mechanics to reapply with local excellenceIdentify best practices, codify POS learnings to strengthen the local plansIdentify best practices, codify POS learnings to strengthen the local plansKey Mars Leadership CompetenciesCustomer FocusInterpersonal SavvyPlans and alignsDrives resultsKey Functional Competencies & Technical SkillsCategory and Market Knowledge: AdvancedConvert insights into action: AdvancedExecute and evaluate results: AdvancedShopper experience design: Advanced#J-*****-Ljbffr
