Media And Strategic Marketing Manager

2 ore fa

Lazio, Italia Lhh A tempo pieno

For an entertainment company we are looking for a Media and Strategic Marketing Manager.This position sits at the intersection of media strategy, digital innovation and creative thinking, with responsibility for both digital-first initiatives and traditional media activities.The ideal candidate brings a strong media background with a creative mindset, is comfortable managing budgets, and can operate with high autonomy while ensuring full alignment with global HQ guidelines.ResponsibilitiesConduct market, consumer and competitive analysis to identify trends, opportunities and risks.Define and execute integrated marketing and media strategies aligned with business and brand objectives.Continuously review and optimize strategies based on market feedback, performance data and analytics.Plan, manage and control the marketing and media budget, ensuring cost efficiency and optimal ROI.Develop strategic media plans in collaboration with media agencies to support business, marketing and sell-out targets.Analyze the media landscape to design innovative, integrated and high-performing marketing and media initiatives.Design and implement data-driven marketing campaigns to drive growth in traffic, leads and sales.Analyze campaign performance and business results to support informed, data-driven decision-making.Monitor Media, Marketing and Business KPIs and prepare performance reports and insights for senior management.Manage and optimize social media and influencer marketing activities across key platforms, including Instagram, TikTok and YouTube.Build, maintain and negotiate relationships with influencers, agencies and external partners.Utilize social listening and analytics tools to track performance, consumer sentiment and emerging trends.Apply strong knowledge of digital marketing and consumer behavior to guide strategy and execution.Operate effectively in an international environment.What We're Looking ForAt least 8 years of experience in media roles, ideally gained within advertising or media agencies.Strong exposure to digital media, with solid knowledge of traditional media.Experience managing budgets and complex, multi-channel campaigns.Previous work in international or matrix organizations is a plus.Excellent knowledge of both spoken and written EnglishStrong strategic mindset with a creative sensibility.High level of autonomy, ownership and accountability.Excellent stakeholder management and communication skills.Ability to operate effectively in a fast-paced, international environment.What We OfferOpportunity to shape a newly created roleDirect exposure to international stakeholdersA role that blends media with creative thinkingAttend 3–4 key industry and trade events in italy and USAFull time conctractSalary commensurate with experienceInitial probation period: full on-site presence requiredSmart working 2 days per week after theWork location: Rome«I candidati, nel rispetto del D.lgs.********, D.lgs.******** e D.lgs.********, sono invitati a leggere l'informativa sulla privacy consultabile sotto il form di richiesta dati della pagina di candidatura (Regolamento UE n. ********).L'offerta è rivolta a candidati di entrambi i sessi, nel rispetto del D.lgs.******** e della normativa vigente in materia di pari opportunità.L'azienda promuove un ambiente di lavoro inclusivo e garantisce pari opportunità a tutte le persone, indipendentemente da genere, età, origine, orientamento sessuale o disabilità.»#J-*****-Ljbffr

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