Dg Beauty | Beauty Global E-Business

3 giorni fa

Bardi, Italia Dolce&Gabbana A tempo pieno

Dolce & Gabbana Beauty division is seeking a dynamic Global E-Business & CRM Manager to lead and accelerate Beauty global online business, and emerging CRM channel. This role will be part of the DG Beauty Go-to-Market team, reporting to the Head of E-business and CRM and it will be pivotal in driving sell-out growth, enhancing brand visibility, and delivering a best-in-class consumer experience. You will work cross-functionally with Dolce&Gabbana Corporate Team, Marketing, Media, Supply Chain, and regional teams to ensure flawless execution and measurable impact.Key ResponsibilitiesPartner Management: Build strategic relationships with regional and local teams, focusing on visibility packages (homepages, category pages, PLPs), CRM activations (email, app push), and shop-in-shop/brand room initiatives.CRM Strategy Development: Design and implement a CRM roadmap for direct channels and e-retail, leveraging retailer CRM tools and internal data to drive personalization, loyalty, and repeat purchase.PDP Excellence: Ensure product detail pages are optimized for conversion—SEO-friendly copy, high-quality imagery/video, ratings & reviews, and enriched content across all platforms.Retail Media & Paid Activation: Develop and execute full-funnel retail media plans in synergy with digital advertising; monitor KPIs (ROAS, CTR, CVR) and implement test-and-learn strategies.Cross-Functional Alignment: Partner with Marketing, Media, Trade, Supply, Retail, and Legal to ensure GTM readiness, compliance with local guidelines, and timely asset delivery.Performance Measurement: Define KPIs and dashboards (traffic, conversion, AOV, SOS/SOM, ROAS, OOS rate); deliver insights and recommendations to senior leadership.Key RequirementsExperience: 3–5 years in e-commerce, e-retail, or marketplace roles within beauty or similar consumer categories; global or multi-market exposure preferred.CRM Expertise: Proven ability to design and execute CRM strategies, leveraging data for segmentation, personalization, and lifecycle marketing.Commercial Acumen: Strong understanding of online business levers, assortment, pricing, promo mechanics, onsite visibility, and retailer CRM.Digital Marketing Knowledge: Hands-on experience with retail media networks, paid advertising, and attribution models.Analytical Skills: Expert in KPI tracking, reporting, and BI tools; advanced Excel skills.Communication: Proficiency in English; additional languages are a plus.#J-*****-Ljbffr

  • Dg Beauty | Beauty Global E-Business

    3 giorni fa

    Bardi, Italia Dolce&Gabbana A tempo pieno

    Dolce & Gabbana Beauty divisionis seeking a dynamicGlobal E-Business & CRM Managerto lead and accelerateBeauty global online business, and emerging CRM channel.This role will be part of theDG Beauty Go-to-Market team, reporting to the Head of E-business and CRM and it will be pivotal in driving sell-out growth, enhancing brand visibility, and delivering a...

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