Crm Operations Specialist

We are seeking a detail-oriented CRM Operations Specialist to own and optimize our lead management infrastructure within HubSpot.Reporting to the CRM Admin, you will ensure our marketing and sales teams have the clean data, accurate tracking, and efficient automations they need to maximize pipeline conversion.Working closely with our Growth Marketing team, you will focus on improving productivity through automation optimization, data accuracy, and robust tracking methods.Key ResponsibilitiesLead Lifecycle & Journey Automation: Design and maintain automated workflows including MQL scoring, lead routing, and nurture sequences in collaboration with Growth MarketingLead Lifecycle & Journey Automation: Continuously optimize automation efficiency to improve team productivity and reduce manual processesLead Lifecycle & Journey Automation: Build and refine lead scoring models to accurately identify sales-ready prospectsLead Lifecycle & Journey Automation: Ensure seamless handover processes from marketing to sales teamsLead Lifecycle & Journey Automation: Maintain lead database hygiene through regular audits, deduplication, and data enrichmentLead Lifecycle & Journey Automation: Implement and optimize tracking methods to ensure accurate attribution and behavior dataLead Lifecycle & Journey Automation: Create and manage audience segments to support Growth Marketing's demand generation campaignsLead Lifecycle & Journey Automation: Ensure CRM records accurately reflect lead status, source attribution, and engagement historyLead Lifecycle & Journey Automation: Generate pipeline conversion reports and analyze lead velocity metricsLead Lifecycle & Journey Automation: Partner with Sales to align on SQL handoff criteria and optimize feedback loopsLead Lifecycle & Journey Automation: Identify bottlenecks in the lead-to-opportunity process and recommend improvementsLead Lifecycle & Journey Automation: Provide actionable insights to improve MQL-to-SQL conversion ratesKey skills and requirementsEducation: Bachelor's degree or higher in Marketing, Business, or related fieldExperience: Minimum 3 years in CRM management or marketing operations, with proven track record of improving pipeline conversion metricsHubSpot expertise: Proven experience with HubSpot CRM, including workflows, lead scoring, lists, and reportingLead lifecycle ownership: Experience managing end-to-end lead lifecycle from acquisition through sales handoverB2B software experience: Background in B2B SaaS or software companies with understanding of complex sales cyclesAnalytical mindset: Strong data analysis skills with ability to translate metrics into actionable recommendationsAttention to detail: Meticulous approach to data quality and process documentationGDPR & data privacy: Understanding of EU data privacy regulations, consent management, and data retention best practicesCollaboration: Proven ability to work cross-functionally with Sales and Marketing teamsProfessional working proficiency in Italian languageProficient in English, both in written and verbal communicationNice to haveHubSpot certifications (Marketing Software, CRM, or Revenue Operations)Experience with marketing automation integrations (Salesforce, LinkedIn, etc.)Knowledge of ABM (Account-Based Marketing) strategiesFamiliarity with PLM, regulatory compliance, or Food & Beverage/Chemicals/Cosmetics industriesWhat can you expect from us?Opportunity to shape lead operations at a growing global SaaS companySpace and encouragement to suggest ideas and solutionsInternational and multicultural environmentInternal Academy which is enriched day by dayAmazing events from our Happiness CommitteeIf you recognize yourself in this offer, don't hesitate any longer and send us your applicationHow to applyApplications may be submitted via LinkedIn (please include your CV).A competitive market salary will be offered to the successful candidate.About Trace OneTrace One is a premier SaaS provider of Product Lifecycle Management (PLM) and compliance solutions, specializing in the food & beverage, cosmetics, personal care, and chemical industries.With over 30 years of expertise, we empower more than 9,000 brand owners worldwide to innovate, collaborate, and bring products to market faster while ensuring the highest standards of quality, compliance, and sustainability.Trusted by industry leaders, Trace One combines cutting-edge technology with unmatched expertise to help businesses navigate complexity, accelerate growth, and shape a sustainable future.For more information, visit Or follow us on LinkedIn: /and YouTube: The Trace One group is an equal opportunities employer.Location: pavia, lombardia, it#J-*****-Ljbffr