Sr Channel Marketing Specialist Mfd

DescriptionWe are seeking a highly motivated and results-driven Customer Marketing Sr Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Italy.In this role you will be responsible for accelerating demand generation in Italy through the development ofvertical specific and country growth marketing plans and the execution of these comprehensive plans making use of marketing shared services for creative and content media and events.Your ability to understand customer needs translate into a value proposition to ensure that local sales and customer marketing objectives are captured and acted on as well as the overall business goals is essential for success in this role.Through the use of account-based marketing your work will deliver impact with campaigns that strengthen customer relationships grow engagement with target audiences enhance brand perception new product introduction (NPI) awareness and contribute to the overall success and profitability of the company.The successful candidate will have a track record in delivering measured results through planning managing and executing marketing campaigns at country level.The candidate will also have excellent communication skills and the ability to thrive in a fast-paced environment.ResponsibilitiesDevelop and execute comprehensive vertical specific and country growth marketing plans in Italy that align with Building Automation business goals optimizing partner and end-user engagement that generates a strong sales pipeline through campaigns and eventsIncrease reach and engagement through the use of account-based marketing and ensure that communications and outreach efforts is adapted in local language to resonate with customers in Italy translating into increased country footprint.Ensure that the marketing shared services for creative and content effectively deploys the value proposition in collaterals.Build and maintain strong relationships with the direct and indirect commercial teams and verticals sales in Italy to capture continuous improvement for campaigns.Oversee the planning execution and performance evaluation in collaboration with the marketing shared services for creative and content media and events of promotions integrated marketing campaigns for verticals NPI or other impact campaigns designed to engage customers and drive revenue.Lead the management of Marketing Development Funds (MDF) with key channel partners and distributors and coordinate the development of joint marketing initiatives to maximize their reach and effectiveness in ItalyLead the development and execution of small local events targeting different audiences including end-users specifiers and partners to foster connections build new relationships and generate revenueLeverage collaborations with sales in Italy and customer marketing to ensure alignment and maximize impact.QualificationsYOU MUST HAVEProven experience of at least 6 years in channel marketing or related roles.Demonstrated success in developing and executing channel marketing strategies.Strong analytical and strategic thinking skills.Proficiency in demand generation and lead generation strategies.Experience in utilizing marketing automation platforms and CRM systems.Knowledge of distribution and partner channel dynamics.WE VALUEBachelors degree in Marketing Business or related field.Masters degree in Marketing or Business Administration (preferred).Passion for driving channel growth and maximizing sales opportunities.Proven track record of developing successful channel marketing programs.Experience in the technology or manufacturing industry (preferred).We are an equal opportunity employer and value diversity at our company.We donot discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation toparticipate in the job application or interview process toperform crucial job functions and toreceive other benefits and privileges of employment.Please contact us torequest accommodation.Key SkillsDigital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media ManagementEmployment Type : Full-TimeExperience : yearsVacancy : 1#J-*****-Ljbffr