Portfolio And Customer Activation Expert
3 ore fa
Job Description Job Purpose/Overview The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers in a way which contributes towards delivery of the retailers own strategies.Key responsibilitiesActively supports Brand GrowthSupports shaping of brand strategy by acting as a strong co-pilot for the Brand ManagerDevelops Activation Plans with the Brand Manager and deploys with excellence for the assigned brand.Focuses on the POS first and support shaping and executing holistic concepts to deliver the annual activation plan (POS Promotions Sampling Tasting digital PR)Growth Initiatives DeliveryDeploys global Toolkits and EBAs and drives local relevant holistic omni-channel execution with excellenceLeads and develops local brand equity activation ideas with strong sell-in as well as sell-out mechanics for the market in close collaboration with the respective brand managerExecutes all activities with excellence and ensures best-in-class NPD instore-launchesDrives the overall local instore presence (shelf displays POP permanent 2nd location) for the assigned brand in line with global brand guidelinesWork close with KAMs and propose customer centric brand-activations for partner-customersCompelling sell-in and impactful POS materialsDevelops strong selling trade-/ customer-storiesDevelops all materials needed (sales folders customer leaflet trade ads etc) in-time and supports smooth introduction for all growth initiatives (NPDs EBAs POS promotions etc) Drives high quality display (format design assortment) as well as POS materials to attract shoppers with our brands and maximize sell-outSteers the development and production process and alignment with BGT and x-functional counter partsInsights and LearningsBuilds on existing Shopper- Customer- Channel- and Category-Insights to maximize impact of activation and sales-materialsBrings expertise in the team on relevant local Shopper & Customer Insights in close cooperation with CMI CatMan and CBDs Is accountable for post implementation analysis (PIA) of EBAs and POS-Activities to continuously improve.Connect & CollaborateBe an active co-lead with the Brand Manager of the cross functional Brand Growth Team (BGT) in the area of activationDrive passion and engagement for the assigned brand internally and be the contact for the Field communicationDrive sharing with other markets segments and global teams and seek for other market proven activations promotions and mechanics to reapply with local excellenceIdentify best practices codify POS learnings to strengthen the local plansIdentify best practices codify POS learnings to strengthen the local plansKey Mars Leadership CompetenciesCustomer FocusInterpersonal SavvyPlans and alignsDrives resultsKey Functional Competencies & Technical SkillsCategory and Market Knowledge: AdvancedConvert insights into action: AdvancedExecute and evaluate results: AdvancedShopper experience design: AdvancedKey SkillsProject / Program ManagementProject Portfolio ManagementPortfolio ManagementCredit AnalysisBankingPricingAnalysis SkillsProject ManagementFinancial AnalysisBudgetingProperty ManagementContractsEmployment Type: Full-TimeExperience: yearsVacancy: 1#J-*****-Ljbffr
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