Sr. Marketing Product Manager, Zappos

3 giorni fa


Lazio, Italia Amazon A tempo pieno

Zappos is seeking a customer-obsessed leader to drive our customer strategy.This pivotal role will shape how we understand, engage with, and grow our customer base through data-driven insights and strategic initiatives.The ideal candidate will combine analytical expertise with strategic thinking to transform customer insights into actionable strategies that drive growth and loyalty.This position will focus on customer strategies, research, and CRM and loyalty initiatives.You will work closely with cross-functional partners such as Marketing, Tech, Merchandising, and Technology to execute customer-centric initiatives.Key ResponsibilitiesDevelop and execute a comprehensive customer strategy based on quantitative and qualitative insights.Drive the development and implementation of CRM strategies across all customer touchpoints.Define and execute strategies to increase new customer conversion, second-purchase rates, and loyalty program effectiveness.Partner with marketing teams to optimize customer communication strategies across channels (email, push, etc.).Develop and track key customer metrics and KPIs to measure strategy effectiveness.Build and maintain strong partnerships with cross-functional teams including Marketing, Merchandising, and Technology.Present strategic recommendations to senior leadership based on customer insights and market analysis.About the TeamThe F2 Subsidiary Customer Experience organization supports both Zappos and Shopbop, Amazon Fashion subsidiary businesses with teams in New York, NY, Madison, WI, and Las Vegas, NV.The head of Customer will report directly to the Chief CX Officer.Basic QualificationsExperience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience leading go-to-market for consumer software or hardware product launches.Bachelor's degree in business or an analytical discipline.Experience communicating and presenting to senior leadership.5–8 years of experience in strategic management consulting, customer strategy, CRM, or a related field.Preferred QualificationsExperience using SQL or other analytical tools for data analysis.Experience with customer segmentation, profiling, and targeting.Experience within e-commerce or retail fields.Equal Opportunity StatementAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers.If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.CompensationThe base pay for this position ranges from $128,600 per year in the lowest geographic market to $212,600 per year in the highest geographic market.Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.Amazon is a total compensation company.Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.For more information, please visit .Posted: December 18, **** (Updated 1 day ago)#J-*****-Ljbffr



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