Sr. Manager, Brand Marketing
3 giorni fa
Join to apply for theSr.Manager, Brand Marketing - Italyrole atAlnylam Pharmaceuticals .OverviewWe are seeking an experienced and strategic Senior Manager, Brand Marketing to lead the development and execution of the local strategy for TTR amyloidosis in Italy.Reporting directly to the Marketing Director, this role will shape our brand direction, strengthen cross-functional alignment, and ensure disciplined execution across all key initiatives.In this position, you will own and adapt the Italian brand strategy in alignment with global and regional guidance, drive the coordinated delivery of critical tactics, and serve as a key partner to the Marketing Director to maintain strong, consistent communication between the Italian organization and the broader regional team.This hybrid role requires two days per week on-site in our Milan office.Key ResponsibilitiesOwn our RNAi drug brand strategy and annual brand plan, ensuring alignment with global guidance and local market dynamics.Define clear positioning, value proposition, and differentiation vs. competitors in the ATTR space.Coordinate the cross-functional brand team and ensure flawless governance, decision-making, and risk mitigation across stakeholders.Manage agency partners and vendors and oversee the brand budget.Continuously gather market insights (HCP behaviors, patient journey, competitive intelligence) to anticipate shifts.Own the forecast inputs for the brand and provide robust business assumptions.Lead development and localization of promotional materials and digital assets; manage omnichannel execution: content planning, segmentation, KPIs, optimization and compliance.Design and execute a launch plan in ATTR-CM setting, including pre-launch activities, stakeholder mapping, tactical mix, and field readiness.Track launch metrics and adapt in real time.Build and deploy customer engagement strategies across priority HCPs and centers of expertise in cardiology and neurology.Partner with sales to ensure alignment on targeting, messaging, and performance reviews.Deliver brand performance dashboards and business reviews, identify gaps and define corrective actions.Support the junior brand manager and build and maintain effective working relationships with internal stakeholders, fostering a positive and collaborative team environment.QualificationsMsC in Life Sciences; Business qualification, PhD and sales experience are plus.Solid track record in biopharmaceutical marketing; experience in specialty or rare diseases is strongly valued (e.g. Cardiology).Proven capability in digital and omnichannel strategy development and execution.Full professional proficiency in Italian and English.Demonstrated ability to lead and prioritize multiple complex projects across functions and markets.Strong leadership in cross-functional engagement, influencing without authority, and driving alignment.Advanced project management and planning capabilities, with solid execution discipline.Clear, concise communication skills, both strategic and operational.Proactive, resilient, and solution-oriented mindset suitable for a fast-paced, high-accountability environment.Why Alnylam?Join a company recognized for its innovation, open culture, and commitment to people.At Alnylam, you'll work in an environment that values collaboration, purpose, and excellence— and be part of a team bringing groundbreaking RNAi therapies to patients in need.Apply now to make a difference where science meets purpose.#J-*****-Ljbffr
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Brand Manager
2 settimane fa
Lazio, Italia Amgen A tempo pienoJoin to apply for the Brand Manager (Marketing) role at Joinrs.Spin Master, leader global in toys & entertainment, seeks a full-time Brand Manager with a university degree and 1-2 years' experience in marketing.The candidate will develop and execute marketing strategies for existing and new brands, manage budgets, and coordinate international teams.Job...
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Brand Manager
5 giorni fa
Lazio, Italia Fedrigoni Group A tempo pienoEUR *************** Spin Master, leader global in toys & entertainment, seeks a full-time Brand Manager with a university degree and 1-2 years' experience in marketing.The candidate will develop and execute marketing strategies for existing and new brands, manage budgets, and coordinate international teams.Job DescriptionYou will develop brand plans, select...
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Marketing Manager — Brand
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Lazio, Italia Altro A tempo pienoUn'azienda innovativa nel settore del noleggio cerca un Marketing Manager per guidare la strategia del brand.Questa posizione chiave comporta la definizione di strategie per aumentare la brand awareness, il coordinamento di campagne di marketing e l'analisi delle performance.Se hai oltre 5 anni di esperienza in marketing strategico e una laurea in discipline...
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Brand & Trade Marketing Manager
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Lazio, Italia Look4U Consulting GmbhSrl A tempo pienoFür eine international erfolgreiche Unternehmensgruppe im Lebensmittel- und Frischebereich suchen wir eine erfahrene, markenorientierte Persönlichkeit als Brand & Trade Marketing Manager (f/m/d) für den italienischen Markt.Das Unternehmen steht für hohe Produktqualität, starke Markenidentität und innovative Vermarktungskonzepte, die sich im...
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Senior Manager, Brand Marketing, Football, Italy
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Lazio, Italia Nike A tempo pienoSenior Manager, Brand Marketing, Football, Italy Join to apply for the Senior Manager, Brand Marketing, Football, Italy role at NikeSport is evolving, and so is the way we tell its story.As Senior Manager, Brand Marketing, Football, Italy, you'll shape how Nike connects with athletes, communities, and culture - bringing Football to life in a way that...
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E-Commerce & Marketing Manager - Retail Fashion Donna
2 settimane fa
Lazio, Italia Two Way Brand A tempo pienoTWO WAY è un brand che nasce con l'obiettivo di creare prodotti di alto livello nel mondo del fast fashion. Propone un total look versatile e dinamico, capace di adattarsi alle diverse esigenze del mercato. Il marchio accelera l'intero ciclo, dall'ideazione delle collezioni fino alla distribuzione, puntando ad offrire soluzioni perfette per ogni occasione,...
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E-Commerce & Marketing Manager - Retail Fashion Donna
2 settimane fa
Lazio, Italia Two Way Brand A tempo pienoTWO WAY è un brand che nasce con l'obiettivo di creare prodotti di alto livello nel mondo del fast fashion.Propone un total look versatile e dinamico, capace di adattarsi alle diverse esigenze del mercato.Il marchio accelera l'intero ciclo, dall'ideazione delle collezioni fino alla distribuzione, puntando ad offrire soluzioni perfette per ogni occasione,...
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Brand Marketing Manager Automotive
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Lazio, Italia Michael Page International A tempo pienoCategoria: Retail Luogo di lavoro: Cuneo e provincia Per importante car dealer multibrand con presenza capillare sul territorio e focus sul segmento Premium stiamo cercando un/a Brand Marketing Manager.Il/la candidato/a avrà le seguenti responsabilità:Definire il piano marketing e le sponsorizzazioni locali, in linea con le direttive aziendali e il...
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Lazio, Italia Two Way Brand A tempo pienoTWO WAY è un brand che nasce con l'obiettivo di creare prodotti di alto livello nel mondo del fast fashion.Propone un total look versatile e dinamico, capace di adattarsi alle diverse esigenze del mercato.Il marchio accelera l'intero ciclo, dall'ideazione delle collezioni fino alla distribuzione, puntando ad offrire soluzioni perfette per ogni occasione,...
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Lazio, Italia Two Way Brand A tempo pienoTWO WAY è un brand che nasce con l'obiettivo di creare prodotti di alto livello nel mondo del fast fashion. Propone un total look versatile e dinamico, capace di adattarsi alle diverse esigenze del mercato. Il marchio accelera l'intero ciclo, dall'ideazione delle collezioni fino alla distribuzione, puntando ad offrire soluzioni perfette per ogni occasione,...
