Senior Brand Communication Manager

Senior Brand Communication Manager - Football Purpose of the role:Drive, develop and manage Brand communications for Football, define compelling plans, create campaign and its effective implementation and execution, to build powerful brand momentum around the partnership, strong consumer engagement, support sell out.Deliver consistent, solid integrated through – the – line marketing communication package according to guidelines and brand calendars, brand standards and business objectives.What you'll do:Develop a 360° strategic management of Football, managing it from a brand, communication and media perspective.Shape the strategic path for adidas Football in Italy, finding the best plans and initiatives to become the market leader within all the segments.Identify and implement the proper media mix to achieve and maximize the strategic objectives (upper + mid funnel focus).Define the proper Brand, PR and Communication approach for each project, capable to achieve the brand and specific projects' KPIs.Define, develop and steer Football activation plans landing advanced comprehensive plans in alignment with Global BU across all communication channels (comms, media, PR, Newsroom, Digital, e com, events, etc) in collaboration with horizontal and vertical BU teams and Sports Marketing.Manage Global and local agencies across projects, campaigns and activations, from agency brief process, development and execution.Oversee development of communication tools from conception to implementation ensuring all projects are on brief on time and meet highest creative standards.Ensure all consumer touch points (comms, channel mkg, sport marketing) are in alignment and connected, ensuring a seamless consumer journey (digital and physical).Always look for the best relevant localization opportunities to empower brand visibility in all the touchpoints (digital and physical), in owned and earned properties.Implement media integrated communication plans and consumer activations and specific project, in line with strategic objectives and brand positioning and standards.Select the right communication events agencies/ media / partners for effective and compelling brand initiatives which sustain the category plans, guarantee brand consistency and high executional excellence.Define KPI setting for all plans and initiatives, be responsible for qualitative, quantitative analysis and reports to monitor effectiveness of the implemented projects and ensure brand excellence, all plans and initiatives must be on-budget/on-time.Monitor activities to evaluate return of the investments.Skills you'll need :Experience in brand marketing and/or sales (sport industry preferred)High level of strategic thinkingBroad experience in marketing communication, campaign development and executionAdvanced project management experienceAdvanced user of MS Office suite of productsConsumer and customer-minded brand builder and implementation driven personalityExperience with digital production process and technical nature of developing digital marketing initiatives.Experience managing communications touchpoint and evolving media landscape knowledge and it KPIAbility to manage or collaborate with internal and external multidisciplinary groupsStrong Industry knowledgeStrong passion for football, lifestyle, technology, gaming and trends in consumer behavior and evolution of communication landscapeMain Requirements:University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing+8 years of marketing / communication working experienceFluent English (written and spoken)Fluent in local language (if applicable) preferredExcellent presentation skillsBachelors in related field requiredAT ADIDAS WE HAVE A WINNING CULTURE.BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE:Speak up when you see an opportunity; step up when you see a need..OWNERSHIP:Pick up the ball.Be proactive, take responsibility and follow-through.INNOVATION: Elevate to win.Be curious, test and learn new and better ways of doing things.TEAMPLAY: Win together.Work collaboratively and cultivate a shared mindset.INTEGRITY: Play by the rules.Hold yourself and others accountable to our company's standards.RESPECT: Value all players.Display empathy, be inclusive and show dignity to all.At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.– Culture Starts With People, It Starts With You –By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.#J-*****-Ljbffr